Assessing the Effectiveness of Financial Literacy Mobile Apps Using the Content Analysis Approach
Awais Malik
Abstract:This study aimed to assess the effectiveness of financial literacy mobile apps for learning purposes using a content analysis approach. For this purpose, 200 mobile apps from Google Play Store and Apple App Store were identified and extracted that were about financial literacy and matched the search criteria using a structured sheet. Using the purposeful sampling technique and selection criteria, 163 apps were shortlisted for the analysis. By means of content analysis method, these apps were examined using 13 … Show more
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