Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach

Kirgiz, Omer Bugra; Kiygi-Calli, Meltem; Cagliyor, Sendi; El Oraiby, Maryam

doi:10.1016/j.telpol.2024.102816

Telecommunications Policy

2024

DOI: 10.1016/j.telpol.2024.102816

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Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach

Omer Bugra Kirgiz,

Meltem Kiygi-Calli,

Sendi Cagliyor

et al.

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Reflecting Uses and Gratification 2.0 Perspective into Over-the-Top (OTT) Consumption: Role of Collaboration Design and Cross Platform Navigability

Malik,

Singh

2024

Services Marketing Quarterly

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Reflecting Uses and Gratification 2.0 Perspective into Over-the-Top (OTT) Consumption: Role of Collaboration Design and Cross Platform Navigability

Malik,

Singh

2024

Services Marketing Quarterly

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Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach

Cited by 1 publication

References 105 publications

Reflecting Uses and Gratification 2.0 Perspective into Over-the-Top (OTT) Consumption: Role of Collaboration Design and Cross Platform Navigability

Reflecting Uses and Gratification 2.0 Perspective into Over-the-Top (OTT) Consumption: Role of Collaboration Design and Cross Platform Navigability

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