“…Over the last three decades, a wide variety of explanations have been offered for this apparent failure of consumers to avail themselves of profitable investment opportunities. The most popular explanations have emphasized the possibility of market failures, such as imperfect information, capital market failures, split incentive problems, and behavioral explanations, including myopia, inattentiveness, and prospect theory and reference-point phenomena (see, for example, Allcott and Greenstone, 2012;Gillingham and Palmer, 2014;Gerarden et al, 2015). In contrast, relatively little attention has been paid to the more pedestrian possibility that the real world returns on energy efficiency investments are lower than the engineering models indicate.…”