The article investigates the influence of various parameters and coefficients on financial stability, groups the factors according to their degree of influence and highlights the most significant for the insurance sector. We assumed the existence of a relationship between financial stability and indicators of debt burden, capital stock for meeting obligations, ratio of receivables and payables, expense ratio and loss ratio. The hypothesis was substantiated by analyzing investment investments of insurance companies in the real sector of the economy using the coefficient method and a prospective analysis of the paradoxical theory of regulation.