“…If alone, its impact is insignificant, but in the cumulative form, it can contribute significantly to firm performance (Berger, 1997). In practice, continuous improvement is vital as it offers substantial benefits such as improving financial performance (Beyhan Yasar et al ., 2019; Khan et al ., 2019), reducing operation costs (Bessant et al ., 1994; Nardella et al ., 1995), upgrading product and service quality (Bessant et al ., 1994; Grütter et al ., 2002; Oprime et al ., 2012; Godinho Filho and Uzsoy, 2014), enhancing productivity (Grütter et al ., 2002; Oprime et al ., 2012; Godinho Filho and Uzsoy, 2014) and improving the level of customer satisfaction (Koval et al ., 2018). Due to the above benefits, businesses are pursuing a continuous improvement strategy (Singh and Singh, 2015) and seeking to enhance continuous improvement effectiveness.…”