“…This behavior can be, for example, loosely predicted by a “win-stay/lose-shift” heuristic, according to which the decision-maker either switches strategies if the last outcome was a “loss” or continues with the same strategy if the last outcome was a “win.” The use of this heuristic has been observed in animals ( 5 ), lay individuals ( 6 , 7 ), and experts in domains such as medicine. For instance, physicians appear to “shift” strategies after a “loss”: Incurring a complication due to a drug reduces usage of the drug ( 8 , 9 ); having malpractice concerns or missed diagnoses subsequently increases clinical testing ( 10 – 12 ). Of course, these patterns can be also predicted by other closely related theories of heuristics and decision-making, such as availability ( 13 , 14 ), salience ( 15 ), recency ( 16 ), and attribute substitution ( 17 , 18 ).…”