Assessing the impact of corporate social responsibility communication on nonprofit organisations in South Africa

Abstract

The aim of the study was to investigate whether the content of Corporate Social Responsibility (CSR) messages predicts communication outcomes in South African nonprofit organisations (NPOs). The study found a positive association between CSR message content and CSR communication outcomes. Additionally, CSR message content in nonprofit organisations is positively linked to their CSR communication outcomes. Furthermore, support for community-related activities positively impacts CSR communication outcomes, thereby explaining the correlation between CSR message content and communication effectiveness. The study lays the groundwork for non-profit organisations seeking optimisation of their CSR messaging to achieve a wider socio-economic impact on the public at large. These results underscore the importance for nonprofit organisations to strategically develop CSR messages that highlight their support for community-related activities. By emphasising such content in their communication efforts, organisations can enhance their CSR communication outcomes, potentially fostering stronger relationships with stakeholders and garnering increased support for their initiatives.

Leadership Styles and Corporate Social Responsibility: A Case Study of the Construction Industry in Bangkok, Thailand

“…Ethical leadership significantly impacts CSR, especially in industries like construction, where ethical considerations are crucial due to their environmental and social effects (Ayoko, 2022). A study by Tsinga-Mambadja et al (2024) revealed how significantly communicating CSR affects nonprofit organizations in South Africa. The research found that leadership styles, like transformational and ethical leadership, are closely connected to CSR practices, with participative leadership also playing a role.…”