Assessing the impact of manufacturer power on private label market share in an equilibrium framework

Pasirayi, Simbarashe; Richards, Timothy J.

doi:10.1016/j.jbusres.2022.113302

Cited by 8 publications

(1 citation statement)

References 42 publications

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“…As the Tesco example shows, PL brands typically operate under brand umbrellas, which means the PL brand operates under the same name as the store it is sold at; that is, the store brand (and simultaneously the corporate brand) represents the umbrella brand (Keller et al, 2020). PL brands can be further divided into the categories of economy, standard and premium brands based on their price and quality: while economy PL brandssuch as Tesco Everyday Valueare located at the lower end of the price and quality range, premium PL brandssuch as Tesco Finestrepresent the higher end of the price and quality range (Braak et al, 2014;, typically being at least 20% more expensive than the average price of the respective product category (NielsenIQ, 2016), although the prices may vary remarkably in different markets (Pasirayi and The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/1061-0421.htm Richards, 2023). A setting where a brand contains two or more of the above categories in its product range is called a multipletier PL brand portfolio (Geyskens et al, 2010), which has recently become increasingly common in the grocery business (Palmeira and Thomas, 2011).…”

Section: Introductionmentioning

confidence: 99%

The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio

Arantola,

Juntunen

2023

JPBM

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Purpose This study aims to increase the understanding of the emergence of a values-based (VB) premium private label (PL) brand reputation within a multiple-tier PL brand portfolio in retailing. Design/methodology/approach By building on the research on PLs, brand image, brand reputation and consumer values, this study creates a conceptual foundation for the emergence of VB PL brand reputation within a multiple-tier brand portfolio among consumers and examines the emergence of such reputation empirically using interpretive exploratory qualitative laddering interviews in the context of fast-moving consumer goods. Findings The findings of this study illustrate that the VB reputations of the premium PL product brand and the PL brand store intertwine, ultimately relating to two terminal values: pleasure and doing good. These reputations differ remarkably from the VB reputations of the economy PL brand and the umbrella brand of the retail chain (not doing good and financial security). Research limitations/implications This study explains the emergence of VB brand reputation within a multiple-tier brand portfolio and introduces the use of the laddering technique in such research. Practical implications This study reminds brand managers to carefully design the relevant brand strategy for brands and their relationships under a brand umbrella. Originality/value Although much is known about PL brands and brand reputation, to the best of the authors’ knowledge, this study might be the first to increase the understanding of how a VB premium PL brand reputation emerges and accumulates from brand images within a multiple-tier brand portfolio.

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Section: Introductionmentioning

confidence: 99%

The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio

Arantola,

Juntunen

2023

JPBM

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Food retailing in developing economies: Review of empirical insights and new directions

Richards,

Pasirayi

2023

Agribusiness

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Food retailing in developing economies has undergone significant transformations over the past three decades. Progressing in three waves across regions like Latin America, Asia, Africa, and beyond, food retailers have transitioned from traditional open markets to modern supermarkets akin to those in more developed economies. In this article, we provide an overview of the structure of food retailing in developing economies and examine the empirical literature that delves into the reasons behind the evolution of retailers in developing countries worldwide, as well as their impact on suppliers and consumers. We propose avenues for future research, building upon an empirical framework that recognizes the consumer‐driven nature of retail evolution and how the structure of retailing develops as an equilibrium outcome within a dynamic, imperfectly competitive environment. In conclusion, we identify significant gaps in the existing empirical literature and shed light on emerging questions that are likely to gain importance in the future. [EconLit Citations: D43, L13, M31].

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Emotional Value and Brand Attachment Towards Private Label Brands: The Influence on Value Cocreation Behaviour and Customer Engagement

Durmaz,

Melewar,

Dennis

et al. 2024

Springer Proceedings in Business and Economics

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Assessing the impact of manufacturer power on private label market share in an equilibrium framework

Cited by 8 publications

References 42 publications

The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio

The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio

Food retailing in developing economies: Review of empirical insights and new directions

Emotional Value and Brand Attachment Towards Private Label Brands: The Influence on Value Cocreation Behaviour and Customer Engagement

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