“…The LPE is a robust finding that when targets are rare, they are missed disproportionately often relative to the same objects when target prevalence is high (Wolfe, Horowitz, & Kenner, 2005). This pattern arises even when observers merely think that targets are rare (Reed, Chow, Chew, & Brennan, 2014a, 2014b; Reed, Ryan, McEntee, Evanoff, & Brennan, 2011). In everyday search, the LPE may hinder search efficiency (e.g., a person might repeatedly overlook his or her keys, even though they are visible, because they are in a low-prevalence location), but the costs, beyond mild frustration, are minimal.…”