Assessing the Impact of Public Health Campaigns Through Epidemiological, Communication and Education Indicators

Pinto, Rafael; Silva, Lyrene Fernandes da; Valentim, Ricardo Alexsandro de Medeiros; Oliveira, Carlos Alberto Pereira de; Lacerda, Juciano de Sousa; Silva, Rodrigo; Kumar, Vive

doi:10.1109/icalt49669.2020.00050

Cited by 6 publications

(3 citation statements)

References 10 publications

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“…Therefore, it is also important to evaluate the effects of health-promoting campaigns on older adults. Referring to the practice of Rafael Pinto et al ( 79 ), we recommend that government-related departments and public health organizations develop the collection and evaluation of relevant media data so that decision-makers can obtain this information clearly and accurately, to promote health literacy education, media literacy education, and healthy aging strategies for the old people.…”

Section: Discussionmentioning

confidence: 99%

The impact of media use on disparities in physical and mental health among the older people: An empirical analysis from China

Wang

et al. 2022

Front. Public Health

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BackgroundThe media is playing an increasingly important role in the lives of older adults. Exploring health inequalities in older adults is essential for achieving healthy aging. However, few studies have focused on the effects of different media types on older adults' physical and mental health levels and health inequalities among older adults with varying levels of education from a health communication perspective.ObjectivesThe purpose of this study was to investigate the media use, physical and mental health (Self-rated health and subjective well-being) levels of older adults in China, the relationship between different media types use (Traditional media, internet media), and physical and mental health levels and the effects of different media types use on physical and mental health disparities among older adults with varying levels of education.MethodsThe data used in this study are from the 2017 China General Social Survey. The descriptive statistical analysis was conducted on the media use and the health levels of Chinese older adults; analysis of variance and post hoc analysis were used to analyze the differences in health levels and frequency of media use among older people with different levels of education; bivariate correlation and regression analyses were conducted to explore the relationship between media use and health levels in older adults; multilevel regression analyses and simple slope plots explored whether the use of different media types widened or narrowed the gap in health levels among older people with varying levels of education.ResultsThe results of the study show that (1) the self-rated health levels (M = 2.986, SD = 1.070) are lower in the old people group relative to subjective well-being (M = 3.908, SD = 0.854). While some older adults have mastered the internet media, most of the older population is more accustomed to using traditional media (Especially TV, 77.08% of the elderly are used to watching TV regularly). There are disparities in media use habits and health levels among older adults with different education levels (p < 0.01). (2) traditional media use was a significant positive predictor of physical (B = 0.1, p < 0.01) and mental health (B = 0.165, p < 0.01) in the older age group. Internet media use was a significant positive predictor of physical health (B = 0.052, p < 0.01) in the older age group. (3) traditional and internet media use could narrow the physical and mental health disparities between older people with different education levels (p < 0.05).ConclusionsThere is an essential correlation between media use and the health levels of old people, and media use can effectively narrow the disparities between the physical and mental health of old people with different educational levels. Society should value the media's important role in promoting older persons' health and well-being. Government-related departments can combine the media with public health campaigns to narrow the health disparity among old people with different educational levels and promote equal healthy aging.

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Section: Discussionmentioning

confidence: 99%

The impact of media use on disparities in physical and mental health among the older people: An empirical analysis from China

Wang

et al. 2022

Front. Public Health

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“…This framework is a flexible and adaptive model for the discovery and temporal analysis of the health campaign reach. It is implemented into Hermes system [ 15 ] and it manages a complete data life cycle [ 16 ] of the dimensions to be analyzed. This life cycle includes activities to: 1 - obtain data from several external APIs (Application Programming Interface) in different formats 2; − clean the data to standardize it and remove errors; 3 - transform the data into specific models, such as trends and seasonality (trends can be visualized when we see an increasing or decreasing slope in time series data, while seasonality is present when we observe a particular repeat pattern within regular intervals [ 17 ]); 4 - publish in a dashboard, so that decision makers can use it to analyze and draw relevant conclusions for planning or implementing policies in each area of interest (Hermes can serve anyone interested in analyzing campaigns’ reach); and 5 - preserve as a structured database, allowing its reuse in the future.…”

Section: Methodsmentioning

confidence: 99%

Analyzing the reach of public health campaigns based on multidimensional aspects: the case of the syphilis epidemic in Brazil

et al. 2021

Self Cite

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Background Public health campaigns aim to promote awareness, increase knowledge, and encourage a target population to adopt desirable attitudes and behaviors. Assessing their reach from a multidimensional perspective through information technology can facilitate the development of more effective campaigns in public health response. Methods We scrutinized seven data sources from different perspectives to assess a health campaign launched in Brazil named “Syphilis No!”. This campaign is part of an Agenda for strategic actions to reduce syphilis in Brazil which includes dissemination of educommunication materials to remind people of the importance of syphilis prevention, emphasizing “test, treat and cure” concept. We developed a multidimensional analysis framework and implemented an information system to process the data from a time series perspective, and assessed the effects over time, both before and after the campaign. We descriptively analyzed data related to the campaign, including e-news, search engine activity, online courses, serological tests, medication distribution and case notification rates. Findings Regarding search engine activity, we observed the highest volume of search during the first week of campaigns in 2018 (between November 25th and December 7th). Nevertheless, analyzing this data in a trend plot revealed sustained growth until the end of 2019. From March 2018, the amount of e-news posts related to syphilis in Brazil, indexed by Google, followed an increasing slope, with a record peak in October 2019. In addition, data showed that 12 new online courses related to syphilis disease were available on the AVASUS Platform Learning Management System (LMS), to support efforts to promote lifelong learning for health professionals, teachers, and students. These courses reached more than 22,000 students between February 2019 and September 2020. Serological test data showed that the number of tests carried out in 2019 were 375·18% more than in 2015, even accounting for population growth. Finally, starting from the middle of 2018, the syphilis case notification rates followed a decreasing curve. Interpretation From this perspective, the “Syphilis No!” Project was a positive influence, inducing policy to fight syphilis in Brazil by supporting the implementation of a testing, treatment, and cure agenda (#TesteTrateCure). Certainly, this inference was made by analyzing multidimensional aspects and because, prior to 2018, the country had largely neglected this disease, with no records of communication actions during that period.

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“…To achieve these goals, the project developed activities in the public health communication area through mass communication campaigns [ 2 ]. The campaigns were built and widely used for the dissemination of awareness messages, a factor that contributed to expanding information about social agendas, and also for persuasion and encouragement in the adoption of attitudes and behaviors related to health by society [ 11 , 14 ].…”

Section: Introductionmentioning

confidence: 99%

Analysis of the Impact of Communication Campaigns under the Project “Syphilis No”: A National Tool for Inducing and Promoting Health

Paiva

Dias-Trindade

González

et al. 2022

IJERPH

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Syphilis is increasingly prevalent around the world as a result of complex factors. In Brazil, the government declared a syphilis epidemic in 2016 and then set a strategic agenda to respond to this serious public health problem. In a joint effort, Brazil’s Federal Court of Accounts (TCU) recommended that novel and diversified health communication strategies should be developed, which the “Syphilis No” project (SNP) later conducted through nationwide mass communication campaigns. We performed exploratory data analysis to identify and understand the results of three health communication campaigns by considering syphilis data trends in Brazil. The SNP, by using traditional and innovative means of communication, focused on multiple target audiences to encourage behavior changes through awareness and syphilis knowledge acquisition via the internet. In addition, the SNP disseminated information on syphilis testing, prevention, and treatment through social media and multiple media outlets. We observed that the period of the health campaigns corresponded to the period when the syphilis testing uptake increased and the number of reported cases dropped. Thus, our findings indicate that public health responses could substantially benefit from the use of health communication campaigns as a tool for health promotion, education, and transformation.

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Assessing the Impact of Public Health Campaigns Through Epidemiological, Communication and Education Indicators

Cited by 6 publications

References 10 publications

The impact of media use on disparities in physical and mental health among the older people: An empirical analysis from China

The impact of media use on disparities in physical and mental health among the older people: An empirical analysis from China

Analyzing the reach of public health campaigns based on multidimensional aspects: the case of the syphilis epidemic in Brazil

Analysis of the Impact of Communication Campaigns under the Project “Syphilis No”: A National Tool for Inducing and Promoting Health

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