Assessing the Impact of Urban Lifestyle and Consumption Values on Conversion Intention: A Study towards Energy Sustainability

Hilmiyati-Mas’adah, Hilda; Sudiro, Achmad; Rohman, Fatchur; Yuniarinto, Agung; Hakam, Dzikri Firmansyah; Nugraha, Herry

doi:10.3390/su15086549

Cited by 3 publications

(1 citation statement)

References 70 publications

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“…Notable studies have already been conducted to analyze consumer behavior and the new business of Indonesia's energy transition, including the electric vehicle (EV) and EV charging station [11], PV plant and PV rooftop [4,5,12,13], and induction stove [14,15]. However, the study of Indonesia's consumer behavior on PV rooftops is still limited.…”

Section: Introductionmentioning

confidence: 99%

How Are Consumer Perspectives of PV Rooftops and New Business Initiatives in Indonesia’s Energy Transition?

Pramana,

Hakam,

Tambunan

et al. 2024

Sustainability

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In the evolving landscape of the energy sector, it is vital for energy companies to grasp consumer behaviors to foresee future business prospects and risks. This study delves into how consumers react to Indonesia’s Electricity Company’s innovative business propositions, particularly the PV rooftop product. It also seeks to understand market reactions to other novel business concepts beyond the PV rooftop product. This research employs a quantitative approach, utilizing surveys for data gathering and statistical methods for analysis. Key variables examined include Attitude, Environmental Concern, Subjective Norm, Perceived Behavior Control, Personal Norm, and Regulation, with the primary focus on the Purchase Intention for the PV rooftop product. The findings reveal that key variables, specifically Personal Norm, Subjective Norm, and Regulation, significantly influence consumer behavior toward rooftop PV. This study also uncovers a high market demand for yet-to-be-launched services like electrical repairs, smart home consultancy, and micro-loans, indicating a diverse market potential for these innovative ideas. This research highlights the importance of analyzing consumer behavior in predicting the potential for both opportunities and challenges in a company’s new business ventures, particularly in the renewable energy sector. The results underscore the significant impact of sociocultural factors and regulatory frameworks on consumer decision-making processes. These insights offer critical guidance for Indonesia’s energy stakeholders in developing countries, aiding in formulating new business strategies and identifying market opportunities amidst the global shift towards renewable energy. This study’s key results emphasize the need for energy companies to adapt and innovate in response to consumer preferences and regulatory environments in order to capitalize on emerging market trends.

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Section: Introductionmentioning

confidence: 99%

How Are Consumer Perspectives of PV Rooftops and New Business Initiatives in Indonesia’s Energy Transition?

Pramana,

Hakam,

Tambunan

et al. 2024

Sustainability

Self Cite

View full text Add to dashboard Cite

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Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach

Sharma,

Kushwah

2024

J of Consumer Behaviour

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The theory of consumption values (TCV) explains consumer behavior by examining the underlying values that drive consumption choices. TCV is prominent across various disciplines, including marketing, information systems, psychology, business, and management. This study systematically reviews articles that have applied TCV, making several key contributions: (1) it presents a synthesis of existing literature on TCV by including studies from 1991 to 2024, providing a comprehensive and updated perspective on the field's evolution; (2) it employs the Theory–Contexts–Characteristics–Methods (TCCM) framework to explore major theories, contexts (industrial and geographical), characteristics (antecedents, mediators, moderators, and outcomes), and methods (research methodologies and data analysis techniques); (3) it also incorporates bibliometric techniques, such as cluster analysis and bibliographic coupling, to visualize the cumulative advancements in TCV research and reveal the intellectual structure, key themes, and influential works; and (4) it systematically categorizes and summarizes consumption values and their measures according to product and service contexts examined over the past three decades. Hence, the findings of the study offer several implications for marketers and academics, suggesting avenues for future research and new applications of TCV.

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Switching from LPG to electricity in Indonesia: a study in the Java Bali grid

Hilmiyati-Mas’adah,

Sudiro,

Rohman

et al. 2024

Cogent Business & Management

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Assessing the Impact of Urban Lifestyle and Consumption Values on Conversion Intention: A Study towards Energy Sustainability

Cited by 3 publications

References 70 publications

How Are Consumer Perspectives of PV Rooftops and New Business Initiatives in Indonesia’s Energy Transition?

How Are Consumer Perspectives of PV Rooftops and New Business Initiatives in Indonesia’s Energy Transition?

Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach

Switching from LPG to electricity in Indonesia: a study in the Java Bali grid

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