2013
DOI: 10.1108/09526861311311427
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Assessing the influence of switching barriers on patients' expectations and tolerance zone

Abstract: PurposeThe purpose of this paper is to look at the influence of switching barriers on patients' private general practitioner (GP) service expectations and tolerance zoneDesign/methodology/approachFrom 750 questionnaires distributed to a convenience sample, 257 were completed and returned, yielding a 34 per cent response rate.FindingsThere was a significant association between switching barriers and what patients expected from their GPs. Switching barriers did not have a significant association with the toleran… Show more

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Cited by 8 publications
(5 citation statements)
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“…As managerial implications, it is recommended that managers should be effective in developing programs that aim at conducting a detailed assessment of customer expectations of collective health plans and that this assessment should be monitored constantly, with the intent of finding out the motives that may lead to the search of new health plan service providers (MILAN; TREZ, 2005;RAMSARAN-FOWDAR, 2013).…”
Section: )mentioning
confidence: 99%
“…As managerial implications, it is recommended that managers should be effective in developing programs that aim at conducting a detailed assessment of customer expectations of collective health plans and that this assessment should be monitored constantly, with the intent of finding out the motives that may lead to the search of new health plan service providers (MILAN; TREZ, 2005;RAMSARAN-FOWDAR, 2013).…”
Section: )mentioning
confidence: 99%
“…These expectation can be normative, that is, what consumers believe should be delivered by an excellent service provider or predictive, that is, level of service consumers believe will be delivered in a given service encounter (Shaw-Ching Liu et al, 2000). Normally under steady state conditions, the normative expectations remain fairly stable and endure over a period of time; however, these normative service quality expectations may at times change and exist at multiple levels, that is, highest level of expectation (desired service) and minimum level of expectation (adequate service), also called as the zone of tolerance (Dean, 2004; Ramsaran-Fowdar, 2013). The tolerance zone itself shifts due to competition, price or emergencies.…”
Section: Literature Review and Hypothesis Developmentmentioning
confidence: 99%
“…Complicating the ability to understand patient expectations is the finding that customers may use more than one standard at the same time, and/or have different expectations for different dimensions of a service [ 17 , 41 ]. Further, there is a “zone of tolerance,” which is the gap between the experiences customers expect ideally, and the minimum they will tolerate to consider service adequate [ 17 , 18 , 42 , 43 ]. The zone of tolerance varies depending on situational factors, such as the importance of the situation, and there are likely ranges in the zone of tolerance for different dimensions of the service encounter [ 17 ].…”
Section: Introductionmentioning
confidence: 99%