Assessing the Motives and Gratification of Virtual Community

Widayat, Widayat

doi:10.22219/jibe.v3i02.10056

Cited by 4 publications

(4 citation statements)

References 26 publications

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“…According to the reasoned action theory, if someone is evaluated and advised to act, and if the individual thinks that other people will suggest that one acts, the result is a higher intensity and the person will be motivated to do that (action) (Widayat, 2010). The social environment (family, peers, and neighbors) influences an individual because they interact with the individual and can influence the person.…”

Section: Effect Of the Social Environment On The Millennial Generatio...mentioning

confidence: 99%

Stock Investment Behavior of the Millennial Generation: The Moderating Role of Financial Literacy

Alva,

Rita

2022

BASKARA

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The purpose of this research is to analyze the investment behavior of the millennial generation in Indonesia. The independent variables in this research are gender, income, and social environment. The dependent variable is investment behavior, while financial literacy is the moderating variable. The sample of this research was determined based on the purposive sampling method. There were 144 respondents selected from the millennial generation who were in the age range of 21-41 years old and had invested in stocks. The data collection was carried out online by distributing questionnaires through Google Forms in a WhatsApp group and a stock investment community Telegram group. The analysis technique used was a Moderated Regression Analysis (MRA). This research found that income and gender have no effect on the millennial generation’s stock investment behavior. Financial literacy is not confirmed to moderate the effect of income on investment behavior and the effect of gender on investment behavior. However, the social environment has a significant positive effect on investment behavior, and there is evidence that financial literacy moderates the influence of the social environment on the stock investment behavior of the millennial generation.

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Section: Effect Of the Social Environment On The Millennial Generatio...mentioning

confidence: 99%

Stock Investment Behavior of the Millennial Generation: The Moderating Role of Financial Literacy

Alva,

Rita

2022

BASKARA

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“…Jendela peluang ini erat kaitannya dengan karakteristik generasi dan behaviour finance dari populasi usia produktif dalam aktivitas perekonomian yang salah satunya yaitu mengambil keputusan investasi. Widayat (2010) memberikan penjelasan jika salah satu sebab timbulnya heterogenitas perilaku berinvestasi adalah karena faktor kondisi sosio ekonomi. Faktor sosio-ekonomi dan demografi mempunyai pengaruh yang signifikan terhadap minat investasi.…”

Section: Pendahuluanunclassified

Penerapan Literasi Keuangan Pada Peserta Didik Di Sekolah Menengah Kejuruan 5 Dan Pu Bandung Sebagai Upaya Menumbuhkan Semangat Investasi

Baihaqqy

2021

LeKaEdu

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Penerapan literasi keuangan yang baik memiliki implikasi baik secara personal maupun secara nasional. Untuk personal, penerapan literasi keuangan yang baik membuat individu mampu mengalokasikan keuangan dengan tepat untuk kepentingan di masa depan, sedangkan untuk nasional mampu meningkatkan pertumbuhan ekonomi dan ketahanan ekonomi nasional. Atas dasar itu pentingnya untuk melakukan sosialisasi penerapan lietrasi keuangan pada generasi muda, khususnya pada peserta didik tingkat menengah. Pengabdian ini dilakukan di SMKN 5 dan PU Bandung dengan jumlah responden sebanyak 85. Kegiatan dilakukan dengan pre-test sebagai upaya untuk mengetahui profil resiko tiap-tiap responden, hasil tersebut kemudian diolah untuk dasar pembuatan materi literasi keuangan sesuai dengan profil resiko masing-masing responden. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta didik mengenai literasi keuangan. Hal tersebut merupakan hasil yang baik, karena jika diterapkan pada banyak sekolah, maka generasi muda Indonesia akan memiliki kesadaran akan pentingnya literasi keuangan untuk masa depan pribadi dan negara Indonesia.

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“… 1 Virtual community is a place where one can find and speak to others with similar interests. 2 Promoted by the requirements for information to a great extent, 3 users participating in virtual communities can share information and experiences, expressing their views and opinions on products, services, and general reflections, as well as seeking information relating to products or problems through the network platform.…”

Section: Introductionmentioning

confidence: 99%

Relationships Between User Knowledge Sharing in Virtual Community with Community Loyalty and Satisfaction

Zhang¹,

Ma²,

Lyu³

2021

PRBM

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Background Ubiquitous social media usage makes virtual communities important platforms for people to exchange knowledge and information. The long-term sustainable operation of the virtual community depends on the scale and activity of users in the virtual community. However, in existing virtual communities, the number of easily lost users far exceeds the number of loyal users with the high frequency of knowledge sharing, thus there is a community management need to improve the frequency of knowledge sharing and user loyalty. Methods Based on the social capital theory and social exchange theory, this paper constructs a model of the influence of knowledge sharing on the loyalty and satisfaction of users in a virtual community and undertakes an empirical analysis based on survey data from 533 members of virtual communities. Results The results showed that trust, reciprocity, and reputation positively affected the quantity and quality of knowledge sharing, while social connectedness only positively affected the quantity of knowledge sharing; the quantity and quality of knowledge sharing positively affected community loyalty and community satisfaction. Conclusion This study takes the knowledge sharing of virtual community users as a new starting point to cultivate loyal consumers. It has important theoretical and practical value to improve the satisfaction of community users, cultivate loyal community users, and promote the knowledge sharing of members.

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Assessing the Motives and Gratification of Virtual Community

Cited by 4 publications

References 26 publications

Stock Investment Behavior of the Millennial Generation: The Moderating Role of Financial Literacy

Stock Investment Behavior of the Millennial Generation: The Moderating Role of Financial Literacy

Penerapan Literasi Keuangan Pada Peserta Didik Di Sekolah Menengah Kejuruan 5 Dan Pu Bandung Sebagai Upaya Menumbuhkan Semangat Investasi

Relationships Between User Knowledge Sharing in Virtual Community with Community Loyalty and Satisfaction

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