In the context of renewed debates and interest in this area, this paper reframes the theoretical agenda around laddish masculinities in UK higher education, and similar masculinities overseas. These can be contextualised within consumerist neoliberal rationalities, the neoconservative backlash against feminism and other social justice movements, and the postfeminist belief that women are winning the 'battle of the sexes'. Contemporary discussions of 'lad culture' have rightly centred sexism and men¹s violence against women: however, we need a more intersectional analysis. In the UK a key intersecting category is social class, and there is evidence that while working class articulations of laddism proceed from being dominated within alienating education systems, middle class and elite versions are a reaction to feeling dominated due to a loss of gender, class and race privilege. These are important differences, and we need to know more about the conditions which shape and produce particular performances of laddism, in interaction with masculinities articulated by other social groups. It is perhaps unhelpful, therefore, to collapse these social positions and identities under the banner of 'lad culture', as has been done in the past.
IntroductionIn the past 20 years, critical studies of men and masculinities have burgeoned (Beasley 2012). A broad body of work across the social/biological sciences and humanities, focusing on men's and boys' identities and a variety of social problems such as mental health issues, unemployment, educational underachievement and violence, has been paralleled by the development of a policy literature on how gender issues affect men (Kimmel, Hearn and Connell 2004). Laddism as both an identity performance and social practice has been a key part of this canon, investigated as a phenomenon in itself and positioned as a causal factor in relation to a number of 'men's issues'. Since 2010, the figure of the 'lad' has especially come to dominate discussions around masculinities in UK higher education, and has been associated with concerns about sexual harassment and violence. However, there have been few attempts as yet to (re)theorise and contextualise contemporary laddish masculinities, a space I wish to occupy in this paper.