2012
DOI: 10.1080/08961530.2012.741475
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Assessing the Psychometric Properties of Hofstede's versus Schwartz's Cultural Values of Chinese Customers

Abstract: This study examined the psychometric properties of two selected scales, Schwartz's cultural values and Hofstede's cultural values, within the Chinese context. A self-administered questionnaire was used with a sample of 808 native Chinese consumers to assess the scales' reliability and validity. Further, the nomological validity of these measures was assessed to examine their relationships with the attitude toward the luxury products measure. The research found two appropriate subscales, SCV-7 and HCV-2, derive… Show more

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Cited by 8 publications
(2 citation statements)
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“…The Schwartz and Boehnke (2004) values scales were originally validated across 23 samples from 27 countries, demonstrating the strong structural integrity of the scales and applicability across cultures. Since then, their psychometric and predictive integrity have been demonstrated across a number of studies (Zhang et al, 2012). Formalization.…”
Section: Methodsmentioning
confidence: 99%
“…The Schwartz and Boehnke (2004) values scales were originally validated across 23 samples from 27 countries, demonstrating the strong structural integrity of the scales and applicability across cultures. Since then, their psychometric and predictive integrity have been demonstrated across a number of studies (Zhang et al, 2012). Formalization.…”
Section: Methodsmentioning
confidence: 99%
“…While Hofstede's (2001) concept is better known than others and is more widely used in marketing research, it has been criticized for the characteristics of its sample and for overlooking individual differences within cultures (Gunkel et al., 2016). Schwartz's theory offers new and alternative insights because it shifts the perspective of study from the cultural to the individual level (Zhang et al., 2012). Cultural values are broad goals that members of a society share and are encouraged to pursue (Hofstede, 2001), whereas individual values are abstract goals that act as vital principles that guide people's lives (Schwartz & Bilsky, 1990).…”
Section: Conceptual Background and Theoretical Modelmentioning
confidence: 99%