Assessing the Regionality Degree of Regional Products o The Ustí Region (Czechia)

Hruška, Vladan; Broumová, Lucie; Píša, Jan

doi:10.1515/euco-2017-0047

Cited by 4 publications

(3 citation statements)

References 16 publications

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“…This can be documented by the growing interest in alternative food networks (e.g. Spilková et al, 2016;Hruška et al, 2020) and, the related development of regional food labeling (Kašková & Chromý, 2014;Hruška et al, 2017). More recently, the problems arising from the dependence on global commodity chains resonated strongly in the discussions accompanying the COVID-19 pandemic, especially in connection with food security (see e.g.…”

Section: Introductionmentioning

confidence: 99%

Measuring the localness of household expenditure in a post-socialist rural periphery

Hruška,

Pittlová,

Smutná

2024

Eur. XXI

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In recent years, rural development planning has increasingly focused on the commodification of local resources or the ‘localisation of rural economies’. However, there is a lack of research on how local economies work and what is the extent of local expenditure. In our analysis of more than 1,600 receipts collected in one month by 38 research participants from a Czech rural locality of Nejdek, we measure the rate of localness of their expenditures. The results show that only one quarter of expenditure was made in this locality and only 10% in the examined villages. In the case of food, more than half of the expenditure in this category was made in the locality, but more than 80% of it in local supermarkets operated by transnational retailers. Such patterns are given by the specifics of socialist agriculture and post-socialist economic restructuring and significantly reduce the potential for the economic localisation endeavour.

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Section: Introductionmentioning

confidence: 99%

Measuring the localness of household expenditure in a post-socialist rural periphery

Hruška,

Pittlová,

Smutná

2024

Eur. XXI

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“…This effect has been shown particularly in the food product category (cf. Hu et al, 2012;Moser et al, 2011;Santeramo & Lamonaca, 2020) in addition to categories such as craftsmanship and artisanry (e.g., Hruška et al, 2017). In response, companies have enlarged their offerings of regional products and intensified the use of "regional" labels in their communications to consumers (e.g., Verbraucherzentrale Hessen, 2016Hessen, , 2020.…”

Section: Introductionmentioning

confidence: 99%

Consumers' use of ambiguous product cues: The case of “regionality” claims

Herz¹,

Diamantopoulos

Riefler

2023

Journal of Consumer Affairs

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Ambiguous product cues—cues with multiple interpretation options—may impact consumer decision making. One such ambiguous cue is the designation of a product as “regional” without specifying the exact origin of the product. Here, consumers typically equate “regional” with spatial proximity, yet legally the use of regional labels does not necessarily reflect such proximity. A potential mismatch can occur between consumers' interpretation of regionality and firms' use of regional communication claims, leading to potential consumer deception and harmed consumer welfare. Drawing upon the accessibility‐diagnosticity‐framework and Elaboration‐Likelihood‐Model, this paper examines consumers' responses to different regionality cues. Across two studies, we find that communicated regionality cues heighten consumers' product evaluations resulting from (mis)perceived spatial proximity. Informing consumers about the true product results in unfavorable evaluations if that origin is spatially distant. Our findings call for regulation of regional product labels and highlight the need for communication standards in consumer markets.

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“…A regional label is a marketing tool for the visualization of quality products, services and experiences with guaranteed origin from a particular region (Hruška et al, 2017). Regional brands contribute to development of sustainable tourism as they enable tourists to find their bearing when shopping in different regions (Minta, 2015).…”

Section: Introductionmentioning

confidence: 99%

Regional Branding: Customer's Experience with the Certified Products

Margarisová¹,

Vokáčová²,

Kuralová³

et al. 2018

Acta Univ. Agric. Silvic. Mendelianae Brun.

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This article focuses on the experience of Czech customers with the purchase of products labelled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products. The studied characteristics focus on the knowledge and perception of several chosen microregional brands and on the purchase of a certified product itself. The article presents the results of research conducted through a questionnaire survey, whose 1390 respondents are residents as well as visitors of eight different micro‑regions in the Czech Republic. Awareness of regional brands within the sample surveyed is around 46 %. The relationship between awareness of regional brand and respondents’ age, education and status towards the region has been identified. The perception of consumers considered, a brand is most often associated with tangible products, namely food and agricultural produce. Consumers view brands chiefly as a guarantee of production in the given region and a certain tradition. Most often, the respondents take notice of brands on the packaging of a particular certified product.

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Assessing the Regionality Degree of Regional Products o The Ustí Region (Czechia)

Cited by 4 publications

References 16 publications

Measuring the localness of household expenditure in a post-socialist rural periphery

Measuring the localness of household expenditure in a post-socialist rural periphery

Consumers' use of ambiguous product cues: The case of “regionality” claims

Regional Branding: Customer's Experience with the Certified Products

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