“…Marketization refers first to the increased presence of for-profit providers in providing social care, and, secondly, to the institutionalization of market-like mechanisms in providing care services within the public and third sectors (or civil society). Promotion and implementation of market and quasi-market mechanisms have created space for new operational practices such as 'vouchers', 'personal or independent budgets', and 'payments for informal care', often together with the introduction of purchaser-provider models (Anttonen & Sointu, 2006;Clarke, 2006;Newman, Glendinning & Hughes, 2008;Stevens et al, 2011). Reforms have aimed at targeting society's resources in a more effective way, building up social-care markets, promoting choice, and giving citizens a voice.…”