2022
DOI: 10.3389/fpsyg.2022.1073376
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Assessing the role of organic food supply chain traceability on food safety and consumer wellbeing: A mediated-moderation investigation

Abstract: Introduction/PurposeDrawing on dynamic capabilities theory, this study offers a comprehensive framework for examining the relationships between organic food supply chain traceability, consumer wellbeing, and food safety trust based in organic food sector. The study also explores how consumer awareness of organic food influences the relationship between consumer wellbeing and food safety. We also look at a mediated moderation mechanism in the relationships stated earlier.MethodsUsing a survey as the primary dat… Show more

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Cited by 7 publications
(3 citation statements)
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“…These consumers better understand the benefits and significance of organic food for health and environmental protection, which increases their willingness to purchase organic beef. This result is in line with the study conducted by Guanqi, Z.; Husnain, M. et al [ 50 ]. Similarly, consumers with a stronger health belief exhibit a higher sense of moral responsibility and are more likely to overcome barriers such as convenience in purchasing organic food [ 43 , 57 ].…”
Section: Discussionsupporting
confidence: 93%
“…These consumers better understand the benefits and significance of organic food for health and environmental protection, which increases their willingness to purchase organic beef. This result is in line with the study conducted by Guanqi, Z.; Husnain, M. et al [ 50 ]. Similarly, consumers with a stronger health belief exhibit a higher sense of moral responsibility and are more likely to overcome barriers such as convenience in purchasing organic food [ 43 , 57 ].…”
Section: Discussionsupporting
confidence: 93%
“…The government can provide relevant financial support and reduce or waive relevant taxes and fees, etc., to reduce the cost of building a digital agricultural product traceability system for agricultural product production enterprises and encourage more enterprises to join the ranks of digital management (3). Actively guide consumers' understanding of the quality and safety traceability of agricultural products and teach them to inquire about product origin and quality information through the traceability system (55,56). Advocating that priority be given to agricultural products with digital quality and safety traceability marks to increase consumers' confidence and sense of security in purchasing.…”
Section: Conclusion and Recommendationmentioning
confidence: 99%
“…The high purchasing pattern is determined by an increased level of consumer awareness of safe food and health concerns ( 5 , 6 ). The demand for nutritious organic food is based on its quality ( 7 , 8 ). While the demand for organic food is increasing, the popularity of organic food is not widespread and consumers’ perception of organic food is varied ( 9 ).…”
Section: Introductionmentioning
confidence: 99%