Social scientists have long recognized that fishing is perceived by many coastal communities as a way of life that does much more than just provide material benefits. A corollary to this is that fishers are often reluctant to quit fishing. Marine fisheries are complex and dynamic, and are often subject to classic commons dilemmas. These dilemmas have become much more acute in recent decades as pressures on the world's small-scale fisheries have mounted. We argue that a social wellbeing approach provides a valuable perspective from which to view changing fisher perceptions of bag net fishing in the face of commons management failure in Gir Somnath District in Gujarat State, India. Fishers' perceptions of fishing as a desirable occupation are not shaped by only their job satisfaction. Ineffective governance and largely failed institutions are the factors that fishers blame for the recent crisis in their fishery. Many fishers are pessimistic about the future of fishing and do not want their children to be a part of this occupation that was vibrant until recently.Keywords: Commons, fisher perceptions, governance, India, institutions, smallscale fisheries, social wellbeing Acknowledgement: We would like to thank the fishers and residents of Saiyad Rajpara who voluntarily gave us time out of their busy schedules. We appreciate Social wellbeing and commons management failure 685 the cooperation from the Fisheries Department at the regional, sub-regional and local branches. Comments from Thomas Henley at the University of Manitoba are much appreciated.