Assessing Users' Attachment to Their Mobile Devices

Wehmeyer, Kai

doi:10.1109/icmb.2007.19

Cited by 34 publications

(18 citation statements)

References 35 publications

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“…As a result users now consider them indispensable and, as such, are becoming emotionally attached (Fox 2001;Ellwood-Clayton 2003;Vincent and Harper 2003;Lasen 2004Lasen , 2005Vincent , 2006Vincent, Haddon, and Hamill 2005;Wehmeyer 2007). For many users, mobiles are an extension of themselves (Hulme 2003;Lasen 2004;Vincent, Haddon, and Hamill 2005;Wehmeyer 2007) to the extent that removal of the device is described as terrible (Vincent and Harper 2003) and even 'likened to the loss of a limb' (Hulme 2003, 3). In a study by Henley Management College (2003), almost half of 25-34-year-olds likened the loss of a mobile to bereavement.…”

Section: Literature Reviewmentioning

confidence: 97%

Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness

Kolsaker

Drakatos

2009

Journal of Marketing Communications

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Mobile advertising has grown rapidly over recent years, yet volume is not necessarily a good measure of consumer acceptance. Earlier studies have explored acceptance in terms of content; here we focus on the communication medium, the mobile device. Building upon Vincent's (2006) premise that emotional attachment to mobile phones is a likely key influence on future adoption of new services, we explore whether this holds true for mobile users' receptiveness to mobile advertising. Our research reveals that users are emotionally attached to their mobile devices and that attachment is to a large degree attributable to a sense that the device is an essential part of life with a value that goes beyond simple communication. Those with a strong sense of attachment are more receptive to mobile adverts, however overall users generally find them irritating. It appears that advertisers have hitherto been insufficiently user-centric; responses are as important as the message yet there is a tendency to concentrate on what is being sent rather than how it is received. We conclude that consumer receptiveness might improve by targeting users who are strongly attached their mobile devices.

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Section: Literature Reviewmentioning

confidence: 97%

Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness

Kolsaker

Drakatos

2009

Journal of Marketing Communications

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“…Moreover, according to Savaş (2004), individuals have the tendency to associate their relationships with products with their past or present lives, interests, goals, social roles, and so forth. Moreover, in Wehmeyer's (2007) study of users' attachment to their mobile devices, the user-device attachment is reflected in the dimensions of perceived aesthetics (perceptions of the device's beauty and aesthetics), perceived symbolism (meanings attached to and portrayed with the device), and perceived necessity (the device is considered necessary for communicating and socialising). Russo and Hekkert (2007) identified five principles that trigger the experience of love in the user-product interaction.…”

Section: User-product Relationshipmentioning

confidence: 99%

Capturing users’ perceptions of valuable experience and meaning

Nurkka

Kujala

Kemppainen

2009

Journal of Engineering Design

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In this article, we argue that more 'fit-to-user' products can be designed by understanding the underlying influential factors of user experience. Those factors go beyond the functional needs of the user, and thus, more 'fit-to-user' products can be designed. This is especially important as technology becomes more and more ubiquitous and its usage is only task-and work-related. Usability-related goals of design for devices to be used in leisure and fun activities are not enough to evoke positive emotions and satisfaction. The relevant literature is reviewed to gather an understanding of the notion of the user's impractical needs and aspirations, such as social, hedonistic, and emotional values and the meanings users attach to a product in a certain context. In addition, existing methods with similar aims are reviewed. This article reports a case study of the development of a tool to elicit user values and meanings. The tool is based on a projective psychological technique and it is recommended for use at the beginning of the design process to gather user data. Empirical experience of the usage of the tool is reported with implications for the design process.

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“…The term attachment was originally used to explain the bond that develops between a human infant and its caregiver [1]. In the last decades, the concept of emotional attachment has been used in a number of ways, also in relation to HRI [7,8,18].…”

mentioning

confidence: 99%

“I Love This Dog”—Children’s Emotional Attachment to the Robotic Dog AIBO

Weiss

Wurhofer

Tscheligi

2009

Int J of Soc Robotics

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In this paper we present a methodological variation of assessing emotional attachment of children and adults to the robotic pet AIBO, using an atypical application area (a shopping mall) and leaving the participation in the study as totally voluntary. This free exploration case study was situated in a shopping mall for three reasons: People do not expect a robotic pet in this context (first time reaction) and the context allows to address a high number of possible participants and to create an awareness for robots in general. To investigate the methodological concept and to find out if such a setting can be beneficial for a better understanding of the influence of first time contact with a robotic pet to the emotional attachment, we conducted the case study on three consecutive work days. We could show that this method reveals interesting and novel aspects on the development of emotional attachment.

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Assessing Users' Attachment to Their Mobile Devices

Cited by 34 publications

References 35 publications

Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness

Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness

Capturing users’ perceptions of valuable experience and meaning

“I Love This Dog”—Children’s Emotional Attachment to the Robotic Dog AIBO

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