“…First, researchers have identified various antecedents of PEB, including exogenous variables, such as institutional factors, economic factors, and social norms (Kerr et al, 2017 ; Otto et al, 2018 ), as well as endogenous variables, such as motivation, environmental knowledge, consciousness, values, attitudes, emotions, and responsibilities (Oskamp & Schultz, 2005 ; Casalo et al, 2019 ). Second, researchers have examined PEB demonstrated by different parties, such as enterprises, residents, employees, consumers, tourists, farmers and others (Lu et al, 2019 ; Rezvani et al, 2018 ; Zhang et al, 2019 ; Wang et al, 2018 ). Third, researchers also explore the reasons for the differences of empirical research results between the same constructs from the perspective of the specific PEB field (Pickett et al, 1993 ; Kaiser, 1998 ; Tiefenbeck et al, 2013 ).…”