Assurance of learning (AOL) is a quality enhancement and quality assurance process used in higher education. It involves a process of determining programme learning outcomes and standards, and systematically gathering evidence to measure students' performance on these. The systematic assessment of whole-of-programme outcomes provides a basis for curriculum development and management, continuous improvement, and accreditation. To better understand how AOL processes operate, a national study of university practices across one discipline area, business and management, was undertaken. To solicit data on AOL practice, interviews were undertaken with a sample of business school representatives (n = 25). Two key processes emerged: (1) mapping of graduate attributes and (2) collection of assurance data. External drivers such as professional accreditation and government legislation were the primary reasons for undertaking AOL outcomes but intrinsic motivators in relation to continuous improvement were also evident. The facilitation of academic commitment was achieved through an embedded approach to AOL by the majority of universities in the study. A sustainable and inclusive process of AOL was seen to support wider stakeholder engagement in the development of higher education learning outcomes.The rigour and relevance of tertiary business education standards has been a matter of much recent discontent and debate. Martell and Caldron (2009) cited growing public dissatisfaction with the quality of US college education, and Bennis and O'Toole (2004) have highlighted how MBA programmes have been criticised for failing to develop skills and values in graduates, criticisms that have arisen not only from students, employers and the media but also from deans of prestigious business schools. A recent UK government white paper, Students at the heart of the system (2011), set out the quality challenges of a changing higher education environment, recognising the need to strengthen the processes and to adapt and reinforce systems to improve practice. In Australia, the recently established regulatory body, Tertiary Education Quality