“…However, a collateral effect of the adoption of the Industry 4.0 initiative, for mass customization purposes, is the increase of the manufacturing system complexity [27], which in turn translates into a system efficiency decrease, mostly because of the involved big information and material flows [20]. Now, it has been mentioned that both production flexibility and information technology can provide the means to carry out mass customization [28,29]: (i) A common way to deal with mass customization issues (i.e., product variety-induced complexity) is production flexibility [30], as the use of a flexible manufacturing system can improve manufacturing performance, by reducing setup and manufacturing lead times [24,31] (ii) e smart components of Industry 4.0 can help reduce the complexity inherent to managing the mass-customization production system [32], via the use of information technologies [21], as long as there is no lack of information quality and availability for the use of these associated technologies [33] Tjahjono et al [9] mention that, in order for Industry 4.0 to truly achieve a sustainable success in a mass customization market, it is required to rapidly identify the customer needs, to simplify the customization process, and to assure-at no extra cost-the production system reconfigurability. is last fact has implications at the operational level as this requires the integration of the plug-and-produce, fully automated, digitized, and highly cost efficient CPS units [6].…”