This article discusses one of the mechanisms for improving the quality of public services, such as the development of personnel in this area. The search for a solution to the problem of developing the human resources potential of the public services sector is necessary in order to achieve a high level of public satisfaction with the quality of public services. For the studied sphere of public services, this paper describes the procedure for preparing a matrix of developmental actions for the development of human resources competencies. in particular, the ten most important competencies for the success of the employee's work are identified. The factors that most motivate employees to work in the organization with full dedication and strive for self-improvement are identified. The methods of developing staff competencies that are most applicable to staff in the field under study are highlighted, and the advantages and limitations of using a specific method are presented. The result of this work was directly drawing up a matrix of developmental actions for the development of human resources competencies. The action of the matrix is aimed at building an effective process of developing staff competencies. The matrix contains specific actions and activities aimed at developing the competencies of the personnel potential of the public services sector. The benefits that an employee can get by following the recommendations presented in the matrix of developing actions for the development of human resources competencies are presented. Conclusions about the usefulness of measures for personnel development for managers of organizations, as it affects the image of the organization, the microclimate in the organization, ability to achieve the goals of the enterprise, maintaining a highly efficient employees, the efficiency of the policy in the sphere of development of the resource potential of the public services.