Assessment of Employee's Knowledge Potential in Transport Sector

Morkvėnas, Renatas; Bivainis, Juozas; Jaržemskis, Andrius

doi:10.3846/1648-4142.2008.23.258-265

Cited by 26 publications

(20 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Panašiai šią sąvoką traktuoja ir jo pasekėjai (Harris 1981;Rue, Holland 1986;Belch, Michael 1998). Dėl sinergijos atsirandančią naudą, t. y. sinergijos efektą, akcentuoja ir kiti vadybos mokslininkai (Morkvėnas et al 2008;Ginevičius 2010). M. T. Ewing (2009) sinergijos efektą vaizdžiai išreiškia aforizmu: dviejų ryšių rinkodaros priemonių suma gali būti lygi trims ryšių rinkodaros priemonėms.…”

Section: Ryšių Rinkodaros Ir Vartotojų Lojalumo Sąsajų Vertinimo Galiunclassified

Ryšių rinkodara per vartotojų lojalumo prizmę

Bivainis

Daukševičiūtė

Vilkaitė

2011

Business: Theory and Practice

Self Cite

View full text Add to dashboard Cite

Santrauka. Straipsnyje sistemiškai nagrinėjamas dviejų aktualių praktikai ir mokslui sudėtingų reiškinių -ryšių rinkodaros ir vartotojų lojalumo derinys. Išanalizuoti tokie esminiai šių reiškinių aspektai: ryšių rinkodaros ir vartotojų lojalumo istorinis kontekstas, ryšių rinkodaros turinys strateginiu ir taktiniu lygmenimis, populiariausių ryšių rinkodaros strategijų ypatybės, vartotojų lojalumo būsenų kaitos specifika, lojalumo programų vieta rinkodaros grandinėje. Remiantis analizės rezultatais parengtas rinkodaros priemonių poveikio vartotojų lojalumo būsenai vertinimo metodas, kuriame integruotas inovatyvus komponentas, skirtas rinkodaros priemonių sinergijos efektui skaičiuoti. Metodas patikrintas analitinio modeliavimo būdu, aptartos jo taikymo galimybės.Reikšminiai žodžiai: vartotojai, lojalumas, ryšiai, ryšių rinkodara, lojalumo vertinimas, sinergijos skaičiavimas. Abstract. The paper sistemically analyzes two complex phenomena relevant to practice and science -mixture of relationship marketing and customer loyalty. The following fundamental aspects of these phenomena were analyzed: the historical context of relationship marketing and customer loyalty, content of relationship marketing at strategic and tactical levels, the most popular features of relationship marketing strategies, specifics of loyalty status change, the place of customer loyalty programs in marketing chain. Based on the results of the analysis a method for measuring the effect of marketing tools on the status of customer loyalty was prepared, the method has an integrated innovative component that calculates the synergy effect of marketing tools. The method was tested in analytical modelling manner, the possibilities of its application were discussed. RELATIONSHIP MARKETING THROUGH THE PRISM OF CUSTOMER LOYALTY

show abstract

Section: Ryšių Rinkodaros Ir Vartotojų Lojalumo Sąsajų Vertinimo Galiunclassified

Ryšių rinkodara per vartotojų lojalumo prizmę

Bivainis

Daukševičiūtė

Vilkaitė

2011

Business: Theory and Practice

Self Cite

View full text Add to dashboard Cite

show abstract

“…Susnienė and Jurkauskas (2008) used a stakeholder approach to analysing the management of public transport companies. Morkvėnas et al (2008) studied the methods of assessing the potential of employees' knowledge in the transport sector.…”

Section: Th E Role Of the Transport Sector In The Development Of Natimentioning

confidence: 99%

Transport Management: The Popularity of Study Programmes Among the Applicants to Lithuanian Universities Evaluating the Qualifications of Graduates in the Labour‐market

et al. 2009

View full text Add to dashboard Cite

The accession of Lithuania to the European Union made transport one of the most important branches of national economy. Presently, economic development is hardly possible without an efficient transport system (providing both local and international transportation). The operation of industrial, construction and agricultural enterprises as well as work efficiency and a public opinion largely depend on the reliability and effective performance of transport systems which is not possible without qualified transport managers. The paper presents requirements raised for controlling the abilities and level of educating specialists in Transport Management and introduces employee assesment at student skills. Specialists in Transport Management are trained at vocational and higher schools of Lithuania. Experts in the field of Transport Management are trained at two university‐level higher schools in Lithuania (Bachelors, Masters and Doctors) including Vilnius Gediminas Technical University and The General Jonas Žemaitis Military Academy of Lithuania (the introduced higher schools are located in Vilnius, the capital of Lithuania). Although both study programmes taught at the above mentioned higher schools cover the area of Transport Management, they have some differences discussed in the paper. A brief survey of admission to Lithuanian higher schools is analyzed in the article. Some statistical data on the popularity of study programmes chosen by the applicants participating in the joint admission programme to Lithuanian higher schools is presented in the article. Also the popularity of the study programmes of Transport Management (competition, competitiveness indices and average competitive marks and motivation indices) available at two higher schools of Lithuania is described.

show abstract

“…Customers are willing to pay for the quality of goods and services, i.e. the transportation system must work eff ectively to distribute those goods on customer's demand (Baublys 2009;Vasilis Vasiliauskas, Barysienė 2008a, 2008bMorkvėnas et al 2008;Kiisler 2008;Kabashkin 2007;Meirane 2007;Vasilis Vasiliauskas, Jakubauskas 2007;Meidutė 2007). Th erefore, larger and larger investments are spent annually to maintain and improve the transport system in the EU to benefi t passenger and freight transportation.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Transport on the Competitiveness of National Economy

2009

View full text Add to dashboard Cite

Abstract. Transport has always been and remained one of the main driving forces in the economical development of any country including Lithuania. Th e paper assesses a positive impact of transport on Lithuanian economy in the light of the analysis of the main indicators measuring the success of the transport sector: the share of transport and warehousing sectors to national GDP (%) and the share of the export of transport services in GDP (%). It is also widely acknowledged that transport is going to play a crucial role in economic development in the future, especially in transitrelated transport like the Baltic States. On the other hand, the growth of transport, particularly in road transport, has had a signifi cant impact on congestion, safety and pollution. Th erefore, the task of transport decision makers is to fi nd the key for sustainable transport development and reduction of a negative transport impact to sustain the transport sector as the engine of economy. Th e paper analyses both the positive and negative impacts of transport on economy and evaluates the possible ways developing the sustainable transport system.

show abstract

Assessment of Employee's Knowledge Potential in Transport Sector

Cited by 26 publications

References 8 publications

Ryšių rinkodara per vartotojų lojalumo prizmę

Ryšių rinkodara per vartotojų lojalumo prizmę

Transport Management: The Popularity of Study Programmes Among the Applicants to Lithuanian Universities Evaluating the Qualifications of Graduates in the Labour‐market

The Impact of Transport on the Competitiveness of National Economy

Contact Info

Product

Resources

About