Herbal medicine has been considered as a promising future medicine for the management of healthcare. The shift "Return back to Nature" has enhanced the consumption of plant-based phytomedicines and other botanicals in recent years. Medicinal plants are considered as rich sources of phytochemical ingredients. With a big gap in the demand and supply, there is heavy exploitation of these resources. The fast depleting are the medici nal trees, which, due to their long gestation, fails to find a place in cultivation. There is a need to encourage cultivation of these species. Traditional breeding and biotechnology can be used in their genetic improvement. Environmental conditions affect the active constituents of medicinal plants and, therefore their activity profiles. Hence, there is a need to understand the geographical variation at the genetic level. DNA-based techniques have been widely used for assessing diversity and authentication of plant species of medicinal importance. This paper describes the demand of some medicinal trees which are in high demand in the Ayurvedic industry, and the application of DNA techniques to understand the geographic distribution, authentication and confirmation of identity of the species.