2023
DOI: 10.20944/preprints202308.0261.v1
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Assessment of Impact of COVID-19 Pandemic on Consumer Behavior Using the AHP Model

Abstract: Consumer behavior is unpredictable. The accelerated pace of life and daily changes in the desires and preferences of each individual require significant marketing efforts to fulfill needs. The impact of the COVID-19 pandemic has created significant disruptions in the market to which consumers have responded in a specific way. Our previous research on this topic [11], which included an analysis of various factors that influence consumer habits, was the basis for a new, more detailed analysis of the impact on in… Show more

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Cited by 4 publications
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