“…While these economic factors were evident, I was also interested in the social and cultural storehouses of muai Thai capital. For example, among northeastern Thais, economic constraints were often overridden by moral Buddhist social imperatives (Keyes 1983), which were especially influential in designating the methods through which men would achieve social merit (Ockey 1999(Ockey : 1035. As distinct as Isan's politicaleconomic situation is, so is its cultural landscape.…”