Assessment of Luxury Trains in India: A Case Study of Maharajas’ Express

Dogra, Jeet; Karri, Venkata Rohan Sharma

doi:10.26650/jot.2020.6.2.0002

Cited by 3 publications

References 35 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Is “luxury” simply a marketing gimmick? Evaluating value in the experiencescapes of developed and developing countries

Karri

2023

JHTI

View full text Add to dashboard Cite

PurposeLuxury as a construct warrants an assessment of entities promoting themselves as luxurious offerings. Therefore, this study attempts to evaluate the experiencescapes of luxury trains operating in developed and developing countries to assess the presence of luxury values in the elements affecting tourists' experiences and immersion.Design/methodology/approachTwo different types of luxury trains were selected from across developed and developing countries for a holistic assessment of the experiencescapes. Through netnography and hermeneutic interpretation, this study analyzes 218 experiential descriptions on Tripadvisor from luxury trains of Australia, UK, Peru and India.FindingsAlthough luxury trains in both the regions entailed financial, functional, social and individual value, they struggled to offer these values in conjunction. While the positioning of luxury trains in developing countries under the “inaccessible luxury” segment is exaggerated, developed countries were also found to struggle with customer service and management.Practical implicationsBy emphasizing on areas within the control of the service providers, short-haul luxury trains can be a better fit in developing countries. Better usability testing and employee training should be undertaken to improve the functional values of luxury in long-haul luxury trains of developed countries.Originality/valueThis article not only assesses the validity of luxury trains' positioning but also provides new insights into the nature of the tourist immersion process. Having extensively discussed experiences in the backdrop of luxury, it contributes to the progression of literature on luxury trains, experiencescapes and immersion.

show abstract

Is “luxury” simply a marketing gimmick? Evaluating value in the experiencescapes of developed and developing countries

Karri

2023

JHTI

View full text Add to dashboard Cite

show abstract

Market-Driven Resilience in Luxury Transportation

Rahmawati,

Sugiarto,

Hendratono

et al. 2024

JRE

View full text Add to dashboard Cite

As demand for premium private transportation grows, fuelled by rising purchasing power and a preference for luxury, transportation companies are increasingly offering high-end services. This study focuses on the luxury tourism bus Omah Sultan by Juragan 99 Trans in Malang, East Java, Indonesia, and explores its market resilience. Conducted over a year, the research uses qualitative methods, including observations, interviews with three managers, and feedback from 112 users. The study examines key aspects such as service quality, facilities, safety, innovation, pricing, brand image, and uniqueness. Results indicate that users appreciate the luxurious amenities, advanced technology (including a unique self-cleaning toilet), and the high level of safety and comfort provided. The bus's competitive pricing and strong brand reputation also contribute to its popularity. Since its launch in July 2021, the rental price has increased from 9 million to 14 million rupiah per day by May 2024, yet demand remains robust, with 42 out of 112 respondents being repeat customers. This research underscores the importance of continuous innovation and high-quality service in maintaining a competitive edge in the luxury transportation market.

show abstract

The Economic Dimensions of Indian Railways “Bharat Gaurav Tourist Train” Cultural Heritage Pilgrimage Routes

Medhekar

2023

Experiences, Advantages, and Economic Dimensions of Pilgrimage Routes

View full text Add to dashboard Cite

In the last five years the Government of India has embarked on a strategy to reap the economic benefits from developing and launching theme-based pilgrimage heritage tourism railway circuit packages, under the Indian Railways brand of “Bharat Gaurav Tourist Train.” The purpose of this chapter is to explore the economic dimensions, opportunities and challenges from developing innovative and transformative heritage and spiritual railway tourism train routes by the Indian railways, for celebrating India's Glory as a vehicle for uniting Indian people, appreciate India's diverse heritage and appreciate India's secular nature of spirituality with the aim of attracting domestic and international tourist, internal peace, generate revenue, employment opportunities in the railway and religious tourism sector, for the economic progress, and prosperity of the local communities sustainable future.

show abstract

Assessment of Luxury Trains in India: A Case Study of Maharajas’ Express

Cited by 3 publications

References 35 publications

Is “luxury” simply a marketing gimmick? Evaluating value in the experiencescapes of developed and developing countries

Is “luxury” simply a marketing gimmick? Evaluating value in the experiencescapes of developed and developing countries

Market-Driven Resilience in Luxury Transportation

The Economic Dimensions of Indian Railways “Bharat Gaurav Tourist Train” Cultural Heritage Pilgrimage Routes

Contact Info

Product

Resources

About