2011
DOI: 10.15373/2249555x/feb2014/105
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Assessment of Promotional Drug Literature Using World Health organisation (Who) Guidelines

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Cited by 9 publications
(9 citation statements)
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“…These findings are in line with few similar studies conducted in a tertiary care hospital. 8,10,12,[18][19][20] Another striking finding is that the essential information regarding adverse effects contraindications, drug interactions were reported to be present in only one tenth of the drug promotional literature in our study. This indicates that the companies are less focussing on providing essential information regarding the safety of the patients.…”
Section: Discussionmentioning
confidence: 80%
See 1 more Smart Citation
“…These findings are in line with few similar studies conducted in a tertiary care hospital. 8,10,12,[18][19][20] Another striking finding is that the essential information regarding adverse effects contraindications, drug interactions were reported to be present in only one tenth of the drug promotional literature in our study. This indicates that the companies are less focussing on providing essential information regarding the safety of the patients.…”
Section: Discussionmentioning
confidence: 80%
“…1 Regional ethics committees collect complaints against unethical drug promotion and forward them to drug controller authorities to take imperative steps to regulate guilty companies. 8,9 But, the bitter truth is that most of the information disseminated through drug advertisements is inconsistent with the code of ethics. Hence, government regulatory bodies have to take a strict initiative to discipline any lack of compliance with the ethical code and should ensure that none case will go unreported.…”
Section: Discussionmentioning
confidence: 99%
“…The findings were similar to the observations made in other studies; where author found broad unscientific, dubious claims in Drug promotional literature which is depriving the physicians of authentic drug information. [8][9][10] Printed promotional materials is an important source of drug information. On the basis of the observations of this study, it is suggested that physicians need to be aware of the flaws in promotional literature before accepting it as valid information.…”
Section: Resultsmentioning
confidence: 99%
“…The following are the WHO criteria to be followed by pharmaceutical industries for the completeness of DPL:[ 13 ]…”
Section: Methodsmentioning
confidence: 99%