“…It is used to measure the quality of service, satisfaction level of customers and identify service gap, if any. This method along with SERVQUAL model (Gronroos, 1982;Lewis et al, 1983;Parasuraman et al, 1985) has been successfully used to measure customer satisfaction in service sectors like banks [8], hospitals [9], education [10], e-service [11], ports [12] etc. All these sectors provide basic services like visually appealing facilities consistent with the industry, up to date equipment and well-dressed employees (tangibles), responding within time frame to customers, dependability and efficient service delivery (reliability), polite and trustworthy employees and safe transactions (assurance), prompt service from employees and readiness and willingness of employees to help (responsiveness) and providing individualized attention and understanding customer needs (empathy) [ 13].…”