TJS 2015
DOI: 10.15547/tjs.2015.s.01.054
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Assessment of strategic marketing planning

Abstract: The planning of marketing activities is one of the main priority of the company . The main task of the author is based on literature review to apply the tool for evaluating marketing planning . On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search of additional resources to improve the company's activities. After research and analysis of the data we come to the following conclusions:  marketing planning does not apply in most of the surveyed companies ;  lac… Show more

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Cited by 4 publications
(4 citation statements)
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“…• Egg white: 7.38 ± 1.12 g • Egg yolk: 4.69 ± 0.86 g • Whole egg (without shell): 12.07 ± 0.78 g The results for the weight of quail eggs parts are close to those reported by Genchev [16]. The egg white occupies 61% of the mass of the egg, which is also confirmed by the observations of other authors [7,17].…”
Section: Physicochemical Analyses Of the Raw Materialssupporting
confidence: 89%
See 1 more Smart Citation
“…• Egg white: 7.38 ± 1.12 g • Egg yolk: 4.69 ± 0.86 g • Whole egg (without shell): 12.07 ± 0.78 g The results for the weight of quail eggs parts are close to those reported by Genchev [16]. The egg white occupies 61% of the mass of the egg, which is also confirmed by the observations of other authors [7,17].…”
Section: Physicochemical Analyses Of the Raw Materialssupporting
confidence: 89%
“…Regarding the physicochemical composition of the eggs, there are no significant differences from the values reported by other authors [6,16].…”
Section: Physicochemical Analyses Of the Raw Materialscontrasting
confidence: 61%
“…Some of the specifics of e-commerce have been studied by Genchev [2]. He states that "Ecommerce is a function and reflection of the use of the Internet by consumers.…”
Section: Some Observations For E-commerce and Consumer's Behavior In Bulgariamentioning
confidence: 99%
“…[2] However, due to the abundance of CaCO 3 , QES can be used as bio-filler to improve the mechanical strength of other polymeric matrices. [3] QES is one of the most promising reinforcing agents in the polymer industry because this renewable material is abundantly available at cheap cost. QES has good durability and tensile strength to reinforce the mechanical stability of polymer matrices.…”
Section: Introductionmentioning
confidence: 99%