Innovative development ensures high efficiency and competitiveness in production. However, project activities and sufficient investments are needed in order to encourage innovation. In this way, the relevance of studying the feasibility of project activities in the context of innovative development is growing. This study is aimed at developing tools for auditing the innovative potential of an enterprise, which could be used for investigating the relationships between the dynamics of the innovative potential and the project performance figures grouped by investment categories. The paper examines the impact of project activities on the innovative potential of an enterprise and its innovative position in the industry. The suggested instrumental approach was tested on some enterprises operating in the construction industry. The testing allowed us to rank the enterpris es in the industry using open data and to study the relationship between the types of investments made into projects by a particular enterprise and its innovative position. To identify the dependencies, we recommend using correlation and regression analysis. The significance of the approach is in its versatility, since it can be adapted to the conditions of operation in any industry, provided there is sufficient data.