2020
DOI: 10.1051/shsconf/20208001018
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Assessment of the competence development level of personal agents in the context of relationship marketing

Abstract: The paper represents novelty and features of the authors’ understanding of relationship marketing. It is scientific and practically new paradigm in science. The paper outlines the purpose of relationship marketing – to build, maintain and develop privileged relationships with the company’s stakeholders in order to obtain mutual benefits and help to society. The authors focus on definition of personal sales and personal sales’ target. The paper describes behavioral indicators characterizing demonstration of com… Show more

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