PurposeGlobal construction sector studies have significantly explored the impact of automation techniques, revealing their transformative potential. However, research on their application within specific local contexts, especially in developing countries like Nigeria, is sparse. Nigeria presents a unique context marked by challenges such as skilled labor shortage, safety concerns and cost efficiency. Therefore, investigating the implementation of automation techniques in the Nigerian construction industry is crucial to address these challenges, bring transformative advancements and contribute to a more balanced global discourse on automation adoption. This study aims to fill this significant research gap.Design/methodology/approachA mixed research method was deployed which combined both qualitative and quantitative data collection and analysis. Two focus group discussions conducted with 23 experts from both industry and academic institutions (qualitative) yielded 17 drivers which were used to formulate a well-structured questionnaire (quantitative), which was disseminated to construction professionals. Collected data underwent analysis through various statistical techniques, including percentages, frequencies, mean item scores and exploratory factor analysis.FindingsPrincipal component analysis (PCA) yielded four driver clusters namely: (1) performance-related drivers, (2) visualization and efficiency-related drivers, (3) technological and human-related drivers and (4) economic-related drivers.Practical implicationsThe study provides empirical insights that can aid stakeholders, decision-makers, policymakers and the government in formulating strategies to promote automation techniques in the Nigerian construction industry and beyond.Originality/valueThis study's originality lies in its exploration of the untapped potential of automation techniques in the Nigerian construction industry, offering novel perspectives on how these technologies can address specific challenges such as skilled labor shortage, safety concerns and cost efficiency, thereby paving the way for transformative advancements in the sector.