Assessment of the Practices of Direct Marketing Tools on Customer Awareness and Business Performance: A Case of Konka Group Company Ltd.

Valens, Safari; Murwanashyaka, Amir; Grace, Uwingeneye Marie; Alphonse, Habimana

doi:10.5281/zenodo.3627407

2020

DOI: 10.5281/zenodo.3627407

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Assessment of the Practices of Direct Marketing Tools on Customer Awareness and Business Performance: A Case of Konka Group Company Ltd.

Safari Valens¹,

Amir Murwanashyaka²,

Uwingeneye Marie Grace³

et al.

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Assessment of the Practices of Direct Marketing Tools on Customer Awareness and Business Performance: A Case of Konka Group Company Ltd.

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