Assessment of the Prospects for Regional Companies to Enter Global Markets for High-Tech Products

Abstract

Global challenges affecting the economic and technological development of economic sectors are identified; conditions and key trends related to world trade dynamics and the formation of new configuration with the inclusion of national economies in global value chains are highlighted. Criteria for selection of priority areas for the technological development of regional markets are determined, the corresponding technological types of economic activity are highlighted. The characteristic of the manufacturing sector is given from the point of view of its technological types of economic activity and their contribution to the economy of the region. Due to the lack of statistical information on their added value, the calculation was carried out by the authors using data from the SPARK-Interfax system for all companies included in each of the studied types of economic activity, their rating was built. An indicative approach is proposed to assess the prospects for entering the product markets of high-tech products of companies included in the ranking of technological leaders by highlighting competitiveness factors generated by the internal resources of innovative support for the organization of its production. A hypothesis has been put forward on the influence of competitiveness factors (material consumption, capital-output, payroll, labor productivity and capital intensity), integrated as an indicator of innovative competitiveness, on the value added of high-tech products at the level of manufacturing companies. The integral indicator of innovative competitiveness at subsequent stages is adjusted for external (market) conditions of commodity markets. The developed approach allows highlighting the strengths and weaknesses of the processes of innovative development of hightech companies, making decisions about the prospects for their entry into product markets, including using integration schemes of interaction in national and global spatial development.