Assessment of the Relationship Between Perceived Safety At a Vacation Site and Destination Choice Decisions: Extending the Behavioral Decision-Making Model

Sirakaya, Ercan; Sheppard, Anthony G.; McLellan, R.W.

doi:10.1177/109634809702100201

Cited by 63 publications

(38 citation statements)

References 14 publications

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“…Instead of passive reaction to any kind of negative events or media coverage, Turkish tourism officials and industry leaders should take proactive measures to deal with possible problems. Sirakaya, Shephard, and McLelland (1998), reporting on their results of an experimental study, argued that inaction on the part of destination marketers can be counterproductive as decision makers constantly reevaluate their decisions on obtaining new information. Their evidence suggests that decision makers are very sensitive toward issues of safety and security at a destination.…”

Section: Discussion and Recommendationsmentioning

confidence: 99%

“…It is equally important to study travelers' behaviors, motivations, and perceptions and images of destinations across subsegments. Marketing researchers argue that consumer groups segmented by sociodemographic or psychographic variables may represent a subculture because of their distinctive value systems, motivations, beliefs, attitudes, and lifestyles; accordingly, it appears that there may be significant differences in needs, wants, and behaviors between age groups and their images of products, services, and destinations (Michman 1991;Sirakaya, Shephard, and McLelland 1998). Future studies could use a priori segmentation of a potential market (e.g., cohorts, student market) before assessing the images of destinations.…”

Section: Discussion and Recommendationsmentioning

confidence: 99%

“…The literature suggests that political instability, health, safety, and security concerns at the destination-whether real or perceived-have a direct bearing on the formation of negative images, which in turn influence destination choice decisions (Sirakaya, Shephard, and McLelland 1998). In an experimental study, Sirakaya, Shephard, and McLelland (1998) demonstrated the likely effects of perceptual changes-regarding the safety and security issues-on potential travelers' destination choices. Their study showed that new information about potential safety, security, and health problems at a destination can lead to the elimination of the destination from the list of alternatives.…”

Section: Turkey: a Country Without An Image?mentioning

confidence: 99%

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A Distorted Destination Image? The Case of Turkey

Sönmez

Sirakaya

2002

Journal of Travel Research

Self Cite

257

139

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Abstract:Despite its Mediterranean location, Turkey has been unable to consistently achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey's image in the minds of world travelers. The main purpose of this study was to examine the role of destination image and traveler perceptions along with other behavioral variables in destination choice decisions of potential travelers. A self-administered survey was used to collect data from 552 respondents (58.6% response rate). The findings indicate that perceptions of Turkey's overall appeal, it's safe and hospitable environment, general mood and vacation atmosphere, travel experience, relaxing effect, local attractions and hospitality, authenticity of experience, social and personal communication channels, comfort/safety, and tourist facilitation are significant predictors of the likelihood of travel to Turkey. Some destination marketing strategies are suggested. Article:For several decades, researchers have studied tourist decision making within the framework of consumer choice processes (i.e., Um and Crompton 1992;Van Raaij and Francken 1984;Woodside and Lysonski 1989). Extant research of tourist decision making suggests that destination choices are influenced by both internal (i.e., images, perceptions, motives, attitudes, and beliefs) and external factors (i.e., time, destination attributes, perceived costs of tourism product, buyer characteristics, and benefits sought). Early theoretical models of tourist decision-making behavior (i.e., Mayo and Jarvis 198 1; Mathieson and Wall 1982;Middleton 1994;Moutinho 1987;Schmoll 1977;Um and Crompton 1990;Van Raaij and Francken 1984;Wahab, Crampon, and Rothfield 1976;Woodside and Lysonski 1989) as well as empirical research conducted in the same area (i.e., Ahmed 1991; Alhemoud and Amstrong 1996; Backman and Crompton 1991; Baloglu and Brinberg 1997;Chon 1991Chon , 1992Hu and Ritchie 1993;Milman and Pizam 1995;Riley 1995) suggest that travelers' perceived images of destinations account for much of the error variation in destination choice decisions. Positive images of destinations help decision makers construct -awareness‖ and -evoked‖ sets and can thus serve as differentiating factors among competing destinations. Consequently, it is safe to assume that the success or failure of the tourism industry at many destinations around the world largely depends on images held by potential travelers and the effective management of those images by the destination (Sirgy and Su 2000; Fakeye and Crompton 1991). Nearly 20 years ago, the World Tourism Organization (WTO 1979, p. 3) declared the importance of positive images for tourist destinations: -while it is important to any producer of goods or services, the notion of image is of capital importance to a country. Measuring and mastering it should be placed very high in the order of priorities for planning tour-ism promotion.‖ More than two decades later, the in...

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Section: Discussion and Recommendationsmentioning

confidence: 99%

Section: Discussion and Recommendationsmentioning

confidence: 99%

Section: Turkey: a Country Without An Image?mentioning

confidence: 99%

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A Distorted Destination Image? The Case of Turkey

Sönmez

Sirakaya

2002

Journal of Travel Research

Self Cite

257

139

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“…Their work suggests the possibility of risk being a positive factor in tourism as some tourists are explorers or risk seekers. There has been an increasing number of tourism studies on risk and safety since 1970s (Maser & Weiermair, 1998;Milman, Jones, & Bach, 1999;Pizam, 1999;Sirakaya, Sheppard, & McLellan, 1997;Sönmez, Apostolopoulos, & Tarlow, 1999;Sönmez & Graefe, 1998a, 1998bTsaur, Tzeng, & Wang, 1997;Wilks & Atherton, 1994). The term 'risk' was used extensively in tourism research after the 9/11 incident (Dickson & Dolnicar, 2004;Fuchs & Reichel, 2006;Korstanje, 2011;Law, 2006;Lepp & Gibson, 2003;Pizam et al, 2004;Quintal, Lee, & Soutar, 2010;Reisinger & Mavondo, 2005;Simpson & Siguaw, 2008;Williams & Baláž, 2013), followed by a couple of major tragedies including the SARS outbreak, the Bali bombings, and the Asian tsunami, which have shaken the tourism industry across the globe.…”

Section: Introductionmentioning

confidence: 99%

Tourism at Risk: A Review of Risk and Perceived Risk in Tourism

Yang¹,

Nair²

2015

Asia-Pac J Innov Hosp Tour

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Since the 9/11 attack in 2001, a number of major tragedies, including the SARS outbreak, the Bali bombings, and the Asian tsunami, have swept the tourism industry across the globe. The impact of these crises was unprecedented and thus, it raises the necessity to review the existing risk literature in tourism. This paper reviews the multi-dimensional concept of risk in tourism by analyzing 46 selected articles following the guidelines of content analysis. The findings are categorized into four broad meaning themes: (1) the concept of risk, safety and security; (2) the research trend of risk in tourism; (3) the definitions and antecedents of perceived risk; and (4) risk as a positive element. Based on the analysis, a framework is proposed for future research. The originality of this study lies in its attempt to conceptualize a comprehensive framework of risk perception in tourism as the existing literature tends to be empirically skewed, resulting in theoretical frameworks underused or applied in a fragmented way.

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“…(Sirakaya, Sheppard, & McLellan, 1997;Kanagaraj & Bindu, 2013). Pull motivation is the factor that attracts tourists to select the destination site.…”

Section: Pull Motivationmentioning

confidence: 99%

Exploring Tourists’ Push and Pull Travel Motivations to Participate in Songkran Festival in Thailand as a Tourist Destination: A Case of Taiwanese Visitors

Tsai¹,

Sakulsinlapakorn²

2016

JTHM

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This study aims to identify travel motivations including push and pull motivations that positively and directly affected the decision-making of Taiwanese travelers in participating in Songkran Festival in Thailand as their cultural destination. A questionnaire survey was conducted with 388 Taiwanese respondents who have never participated in Songkran Festival in Thailand before. The lists consisted of 30 attributes representing push motivation (14 attributes) as "psychological factor", pull motivation (13 attributes) as "destination factor", and intention to participate (three attributes). Pearson's correlation and simple linear regression were used to examine the research hypotheses. As a result, push and pull motivations positively and directly affected the intention to participate in Songkran Festival in Thailand. For push motivation, Taiwanese visitors perceived that they want to relax and get experience in foreign land, and have enjoyable time with travel companion. For pull motivation, Taiwanese visitors perceived that there are many special events in Songkran Festival, the image of Songkran Festival, Thai food is delicious, and the people are friendly and courteous. The managerial implications were also made for tourism industry of Thailand in terms of examination motivations in implementing new market strategies, designing promotion, and decision-making about destination development.

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Assessment of the Relationship Between Perceived Safety At a Vacation Site and Destination Choice Decisions: Extending the Behavioral Decision-Making Model

Cited by 63 publications

References 14 publications

A Distorted Destination Image? The Case of Turkey

A Distorted Destination Image? The Case of Turkey

Tourism at Risk: A Review of Risk and Perceived Risk in Tourism

Exploring Tourists’ Push and Pull Travel Motivations to Participate in Songkran Festival in Thailand as a Tourist Destination: A Case of Taiwanese Visitors

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