Assessment potential of community enterprises to enhance their sustainable competitive advantage in Thailand

Meepracha, Wilailuk; Taiphapoon, Tatri; Chandrachai, Achara; Sinthupinyo, Sukree

doi:10.1504/ijbg.2018.095778

Cited by 1 publication

(2 citation statements)

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“…The principles for innovative behaviour are the backbone of most sustainable community-based enterprises (SCBEs) in Thailand today (Naipinit et al , 2016; Meepracha et al , 2018; Gao et al , 2019; Wongadisai et al , 2020). For innovative behaviour to succeed, SCBEs need to integrate technology, knowledge, financial, strategic, social venture and enterprise model (Lazonick, 2016; Pan et al , 2019).…”

Section: Introductionmentioning

confidence: 99%

“…However, the driving behaviour to sustainable innovation has been largely focused on leadership at the organisational level (Abbas et al , 2020). Recent studies have indicated that in spite of the growing interest in innovative behaviour (Silva and Wright, 2019; Usai et al , 2020), there is still little focus at the community level (Sharma, 2017; Meepracha et al , 2018; Wongadisai et al , 2020). To date, there is limited knowledge on how the development of community enterprise can foster innovative behaviour in financing, marketing, technology, strategy, collaboration, service and management (Gray et al , 2018; Jiang et al , 2019; Su et al , 2020; Abbas et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

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What drives an innovative behaviour of sustainable community-based enterprises? Insights from a qualitative case study

Phukrongpet

Daovisan

Satsanasupint

2021

IJIS

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Purpose The purpose of this study is to explore the drivers of innovative behaviour of sustainable community-based enterprises (SCBEs) in the Mahasarakham province, Thailand. Design/methodology/approach Drawing on insights from a qualitative case study method, this paper uses a purposive sampling technique with 30 SCBEs from December 2019 to December 2020. This study uses in-depth interviews and applied content analysis (e.g. theme, categorisation, quotation and coding), using the ATLAS.ti software. Findings This case study shows that transforming the community into an enterprise is related to creation, venture and innovative management, sustained in community-based enterprises. The findings reveal that innovative behaviour is associated with intention, thinking, orientation, product development, service, collaboration, competition and technology, which drives SCBEs. Originality/value This study contributes to the understanding of community-based group and cooperative community-based enterprise with innovative behaviour, which can drive SCBEs growth.

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