Assistance for logo rebranding and packaging "Dodol Lima Pandawa" to improve product quality

Abstract

The use of online media in the process of selling products is intended to help the community more easily in terms of marketing in line with the post-Covid 19. The implementation of this community empowerment depends on the ability of the community or mothers who have small businesses in Tebing Gerinting Village, South Indralaya. One of the main pillars of the Indonesian economy is to develop small businesses in villages that are run directly by the local community without any third party. Villages are something that the government must raise in order to increase new independence for the community. The result of the implementation of this community empowerment activity is the competence of partners, namely being able to carry out good management strategies during the training. Universities provide full support to the community in Tebing Gerinting Village by carrying out implementation methods in the form of observation, formulation of dodol product planning, product branding assistance, dodol manufacture, and product marketing through online media Instagram, Facebook, and YouTube to improve product quality, and evaluation of product rebranding with a new name according to the story behind the product. The ultimate goal of this activity is to increase the profits of the Tebing Gerinting Village community and partners. The implementation of assistance related to productivity and product rebranding, insight into sustainable innovation, and activities by providing product sticker logos and product banners help partners to be known in the national market

Analyzing the Impact: The Role of MSME Growth in Reducing Unemployment Amidst High Levels of Poverty

“…MSMEs ought to be complementary to Indonesia's employment needs, particularly in the context of unemployment because the growth of such enterprises will significantly enable the development of the nation's economy. In Indonesia, policies to promote the development of MSMEs are crucial since they are great potential tools that can help decrease unemployment and poverty [25]. Analysis conducted on unemployment and the growth of Indonesia's economy has indicated that the growth of MSMEs is positive and significant to unemployment in the country [26].…”

“…Further, the increase in the expansion of MSMEs has been linked to the overall increase welfare of workers in the relevant enterprises and therefore underlines their influence on eradicating high unemployment rates [33]. Adequate initiatives to foster and enhance the development of the MSME sector have been underlined as critical not only in absorbing the available workforce but also in proactively working towards improving working conditions, which will translate to reductions in unemployment levels [25].…”