Assistance in Modiste and Makeup Business Management In Lemahdadi, Bangunjiwo, Bantul

Abstract

Abstract. This community service program aims to increase the economic value of the residents of Griya Citra Asri Housing in general and Micro Business Partners of Make-up and Fashion Tailors “Jelita” in particular. Partner Business is in the field of make-up and fashion, located in Lemahdadi Hamlet, Bantul Regency, Special Region of Yogyakarta. The partners have run make-up and fashion services by taking place at home. Partners’ problems started when the COVID-19 pandemic occurred, where the make-up and fashion business was the business that felt the most impact from the pandemic because almost no one was holding events. Problems from the production aspect are the partners do not have make-up cases that are easy to carry, some make-up equipment is almost out of date, and lack of basic materials for sewing purposes. Partners do not have a catalog of clothing models, so customers have no alternative in choosing the model to be sewn. The partner’s problems from the marketing aspect are: the nameplate is damaged and not functioning, it does not have packaging media that is the identity of the partner, and the partner does not yet have a business card. The problem with the financial management aspect is that partners have not kept financial records properly. The activities offered to solve this problem are 1) Procurement of easy-to-carry make-up suitcases, procurement of make-up and sewing tools, 2) Making Instagram an online marketing medium, 3) Together with partners designing logos and names, making and installing nameplates, 4) Procurement of packaging with partner identity, 4) Provision of business cards, 5) Conducting make-up training, and 6) Financial recording assistance. The results of the community service activities are: 1) An elegant and large make-up suitcase is available along with additional make-up tools and sewing materials; 2) Online marketing media is available in the form of Instagram; 3) Partner nameplates are attached; 4) Availability of plastic packaging with partner’s identity; 5) Availability of partner name cards; 6) Organized cosmetology training; and 7) Organized financial recording assistance. After the COVID-19 pandemic, the government has freed the public to hold events. This has had a positive impact on increasing orders for bridal make-up, graduations, and sewing orders. As of September 2023, orders are fully scheduled to reject orders, and partners’ income has increased significantly by up to 400% compared to before mentoring.