Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing

Sigurðsson, Valdimar; Larsen, Nils Magne; Alemu, Mohammed Hussen; Gallogly, Joseph Karlton; Menon, Reshmi; Fagerstrøm, Asle

doi:10.1016/j.jbusres.2019.11.029

Cited by 57 publications

(44 citation statements)

References 128 publications

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“…Research has shown that making another behaviour more transparent through the use of online media has improved weak ties and weak-tie networks (Haythornthwaite, 2002). Previous studies showed that companies are impacted by the quality of information consumers exchanged in weak-ties networks (Sigurdsson et al , 2019). Similarly, smart contracts enable a new way to exchange value in a network of extremely weak ties, that is, people who do not know each other, enhancing trust between the parties involved in the transaction (Amblee and Bui, 2012; Morkunas et al , 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

Smart contracts to enable sustainable business models. A case study

Mas

Dicuonzo

Massaro

et al. 2020

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PurposeThe objective of this study is to deepen how blockchain technology through smart contracts can support the development of sustainable business models (SBMs). Particularly, the authors aim to determine the key elements enabling SBMs by applying smart contracts.Design/methodology/approachThe research context focusses on the case study of SmartInsurance, which is a fictitious name for a start-up in the insurance sector and the real name of which is not to be revealed. The start-up was able to collect 18m euros in 80 s in a crowdfunding operation, using smart contracts and a revolutionary business model. Internal as well as external documents of different sources are analysed and coded to gather information about the company, its values and its business and what it pursues with employing blockchain technology.FindingsThe results show how smart contracts can reduce the costs of transactions, increase social trust and foster social proof behaviours that sustain the development of new SBMs.Originality/valueThis study contributes to both the transaction cost theory and social proof theory, showing how new technologies such as the blockchain can provide a fresh perspective to support the development of SBMs.

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Section: Literature Reviewmentioning

confidence: 99%

Smart contracts to enable sustainable business models. A case study

Mas

Dicuonzo

Massaro

et al. 2020

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“…Origin is one of the attributes that consumers consider when choosing a product since it gives a general indication about the quality of the product especially in regard to taste and food safety. For example, French consumers have a higher preference for fish sourced from developed countries rather than fish from developing countries as an indicator of higher quality [ 44 ]. Insects are known to be traditionally consumed in Southeast Asia, the Pacific, sub-Saharan Africa, and Latin America [ 4 ].…”

Section: Resultsmentioning

confidence: 99%

“…European consumers generally have negative expectations with respect to the taste of edible insects [ 35 ]. They are also thought to be disgusting, not safe for consumption, visually unappealing [ 14 , 44 ], and socially rejected as a food [ 35 ]. Therefore, for all of these reasons, insect food products are probably thought to be of low perceived quality [ 49 ] and thus, consumers that pay higher attention to food quality are less likely to consume it.…”

Section: Resultsmentioning

confidence: 99%

Impact of COVID-19 Pandemic on Willingness to Consume Insect-Based Food Products in Catalonia

Khalil

Kallas

Haddarah

et al. 2021

Foods

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Edible insects are being considered as a sustainable source of protein and are continuously appearing in markets in the West. The impact of COVID-19 on the willingness to consume (WTC) two products enriched with insect ingredients, jam and yogurt, was analyzed. A semistructured questionnaire was applied using the Qualtrics© consumer panel. Data was collected from 799 and 481 consumers before and during the COVID-19 lockdown in Catalonia (Spain), respectively. The multinomial logit (MNL) model was used to analyze the determinant factors affecting consumers’ WTC insect-based products and the impact of COVID-19 on such heterogeneity. Results showed that the outbreak of COVID-19 caused a significant decrease in the WTC. Findings also revealed that consumers who contracted the COVID-19, strictly followed the regulations during the confinement, and are well informed about symptoms were more likely to reject the consumption of the insect-based products. Both before and during the lockdown, results showed that young and employed consumers, with low-income level, who give importance to the environmental attribute in food are prone to consume insect-based food products. The COVID-19 outbreak had a homogenizing impact on consumers’ WTC with respect to the gender variable. Consumers’ affirmation towards strict food safety standards of the insect-based products should be remarked.

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“…Marketing literature has established numerous state and trait predictors of consumer behavior (Belk, 1975;Haugtvedt et al, 1992;Vinson et al, 1977). With respect to healthy (vs. unhealthy) food choices, the mainstream literature focuses on proximate explanations such as quality expectations, nutrition information, and certification (Grunert, 2002;Nikolova & Inman, 2015;Sigurdsson et al, 2020;Thøgersen et al, 2019), but also in-store product placement (Sigurdsson et al, 2011(Sigurdsson et al, , 2014, individual differences (Otterbring, 2019;Rojas-Rivas et al, 2020), and message framing (Ares et al, 2020;Ares et al, 2021), as well as shopping habits (Machín et al, 2020), visual imagery (Banovic & Otterbring, 2021; OLD MINDS, NEW MARKETPLACES 4 Otterbring & Shams, 2019), and visual attention to food products (Folwarczny et al, 2019;Gidlöf et al, 2021;Wästlund et al, 2018). However, to fully understand human decision-making, it is crucial to also consider ultimate explanations.…”

Section: Analyzing Consumer Food Choices Through An Evolutionary Lensmentioning

confidence: 99%

Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences

Folwarczny¹,

Otterbring²,

Sigurðsson³

et al. 2021

Preprint

Self Cite

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Principally due to unhealthy food choices that people make in grocery stores, almost half of adults worldwide are overweight and obese. Current food retail practices bear some responsibility for such public health issues. This paper argues that numerous attempts to promote healthy eating fail due to neglecting evolutionarily outdated food acquisition mechanisms. To understand underlying motives behind food choices, we distinguish proximate and ultimate explanations of consumer behavior, which complement the traditional approach to studying consumer behavior. Building on the evolutionary mismatch hypothesis and contrasting ancestral versus present-day foraging environments, we discuss how marketing activities exploit evolutionarily old food preferences and elicit unhealthy food choices. We conclude by explaining how to mitigate this harmful trend by applying the law of law’s leverage to facilitate effective strategies to increase healthy food choices. Notably, we show how evolutionary psychology principles can be used to reconcile competing interests between consumers, retailers, and decision-makers responsible for public health policies.

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Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing

Cited by 57 publications

References 128 publications

Smart contracts to enable sustainable business models. A case study

Smart contracts to enable sustainable business models. A case study

Impact of COVID-19 Pandemic on Willingness to Consume Insect-Based Food Products in Catalonia

Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences

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