Assisting visitor path creation in experiential tourist attractions

Ponsignon, Frederic; Amiri-Aref, Mehdi; Lunardo, Renaud; Bouzdine-Chameeva, Tatiana

doi:10.1016/j.tmp.2023.101187

Cited by 6 publications

(4 citation statements)

References 53 publications

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“…Third, our study adopts a static approach focused on individual activities, represented by the museum’s modules. Yet, tourism experiences are dynamic, typically consisting of an accumulation of discrete, interrelated events that form a journey (Ponsignon et al , 2023). Considering all activities within the entire journey would open interesting and novel research avenues for tourism scholars.…”

Section: Discussionmentioning

confidence: 99%

The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum

Ponsignon,

Jaud,

Durrieu

et al. 2024

IJCHM

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Purpose Applying the stimulus-organism-response (S-O-R) theory in a wine museum context, this paper aims to examine how and why experience design characteristics influence visitor satisfaction, particularly investigating the role of epistemic (learning) and hedonic (having fun) values as the underlying mechanisms of this relationship. Design/methodology/approach The authors collected field survey data from 652 visitors at a world-leading wine museum. The authors tested the research model on ten modules of the museum using path analysis and a bootstrap approach; the authors further conducted mediation analyses to test how the design of the museum’s modules influenced perceived value and satisfaction. Findings Content comprehensibility and surprise, as well as interactivity and ease of use, are core design characteristics that drive visitor satisfaction. More significantly, hedonic and epistemic values play a significant mediating role in influencing the relationship between design characteristics and visitor satisfaction. Practical implications The authors provide clear and actionable recommendations to help managers design museums that provide educational, entertaining and satisfying visitor experiences. Originality/value To the best of the authors’ knowledge, this is the first study to apply the S-O-R theory in a wine museum context. The significance of this study lies in demonstrating how and why experience design characteristics support the creation of an edutainment visitor experience that drives visitor satisfaction.

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Section: Discussionmentioning

confidence: 99%

The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum

Ponsignon,

Jaud,

Durrieu

et al. 2024

IJCHM

Self Cite

View full text Add to dashboard Cite

show abstract

“…Focuses on cultivating memorable experiences for customers by creating affective bonds and ensuring customer satisfaction [9]. It is important to integrate different fields of study to investigate the role of emotions in visitor experience [10].…”

Section: Experience Design Researchmentioning

confidence: 99%

“…Furthermore, the success of an exhibition is dependent on the active involvement of a significant number of participants. According to traditional marketing ideology, consumers generally like obtaining significant information to make informed decisions [9]. It should also be noted that the participants play a significant role in shaping the brand equity of an exhibition, particularly in terms of its long-term worth [18].…”

Section: Expectancy-disconfirmation Theorymentioning

confidence: 99%

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Visitor Experience Map and NFC-Based Scoring for Data-Driven Exhibition Enhancement

Abdul Razak,

Hee,

Ahmad

et al. 2024

Emerg Sci J

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In the current exhibition industry, it is crucial for organizers and exhibitors to comprehend and enhance visitor experiences. The objective of this study is to improve the exhibition setting by utilizing Near Field Communication (NFC) technology to capture, monitor, and analyze visitor behavior, engagement, and satisfaction. The main approach entails combining NFC technology with the Visitor Experience Map to fully understand the complexities of the visitor experience. NFC-enabled smartphones facilitate seamless interaction with the system, as users simply need to bring their smartphones close to NFC tags. This enables data collection and triggers the activation of a visitor scoring form for ratings and feedback. The study's findings indicate a mean system usability score of 81.4, which demonstrates successful implementation and great usability. This confirms the effective and easy-to-use nature of the strategy, guaranteeing that visitors can effortlessly provide their ratings and feedback. The originality and enhancement reside in the successful integration of NFC technology with the Visitor Experience Map, providing a strong and user-focused approach for organizers and exhibitors to enhance the exhibition experience. This study creates a favorable situation for both visitors and stakeholders, demonstrating the potential of technological advancements to greatly influence the exhibition industry. Doi: 10.28991/ESJ-2024-08-01-015 Full Text: PDF

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Integrating reinforcement learning and metaheuristics for safe and sustainable health tourist trip design problem

Pitakaso,

Sethanan,

Chien

et al. 2024

Applied Soft Computing

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Assisting visitor path creation in experiential tourist attractions

Cited by 6 publications

References 53 publications

The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum

The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum

Visitor Experience Map and NFC-Based Scoring for Data-Driven Exhibition Enhancement

Integrating reinforcement learning and metaheuristics for safe and sustainable health tourist trip design problem

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