Associating User’s Psychology Into Quality of Service: An Example of Web Adaptation Services

Abstract

-Content adaptation is a potential solution for tailoring multimedia web content according to the users' preferences and heterogeneous devices' constraints. Content adaptation can be done as third party service over the Internet. Users may pay for the service thus demand quality. The quality should include the human psychological factors. One of these factors is the maximum time a user can wait for the output to be displayed. Thus, response time is one of the qualities of service (QoS) to be considered in assessing the deliverability of content adaptation services. However, the advertised response time may not be deliverable accordingly during the actual service execution due to heavy load. Practically, the service provider should able to determine a current deliverable response time before the service level agreement (SLA) is settled with the users. In this paper, we propose a strategy for service providers to evaluate incoming requests and capable of offering the new response time. The proposed strategy takes into account the current server load and enables a mechanism for the user to evaluate whether the new response time can be accepted or not. We analyzed the performance of the proposed strategy in terms of SLA settlement under various conditions. The results indicate that the proposed strategy performs well.

Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective

“…On the one hand, the term “social awareness” refers to a person’s consideration for society and the people living within it ( Md Fudzee et al, 2017 ; Hens et al, 2018 ; Chen X. et al, 2021 ; Wu and Zhu, 2021 ). However, in contrast to this, environmental awareness refers to a set of specific psychological factors that are associated with an individual’s tendency to connect in pro-environmental behaviors and to make environmentally-friendly shopping behavior ( Martínez-Ferrero et al, 2015 ; Kelley et al, 2019 ; Ahmad et al, 2021a ).…”