Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults

Do, Vuong Van; Nyman, Amy L.; Kim, Yoonsang; Emery, Sherry; Weaver, Scott R.; Huang, Jidong

doi:10.3390/ijerph191912640

Cited by 20 publications

(11 citation statements)

References 50 publications

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“…Therefore, policies to counteract the impact of youth-oriented e-cigarette advertising can include regulating and restricting ecigarette advertising online and social media, as in findings in previous studies. 33,35 This study also pointed out that referral marketer invitation also motivated e-cigarettes use. Although this source was strictly banned in Vietnam, but the violation could still be easily seen in public places with many young people, suggesting policies and regulations that restrict this type of youth-oriented e-cigarette advertising may be warranted.…”

Section: Exposure To Sources Of E-cigarettes Advertisements Among Ado...mentioning

confidence: 63%

“…Our suggestion is in lined with other studies. 35 Visual optimization such as color may influence and draw attention of readers on e-cigarette advertisements, 36 this study also showed that attractive color of e-cigarette advertisements increased the risk of smoking. This is consistent with findings from previous studies 14,16,34 when some media sources like TV, the Internet, magazines, etc.…”

Section: Exposure To Sources Of E-cigarettes Advertisements Among Ado...mentioning

confidence: 65%

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Exposure to E-Cigarette Advertising and Its Association With E-Cigarette Use Among Youth and Adolescents in Two Largest Cities in Vietnam 2020

Hoang

Le³

et al. 2023

Tob Use Insights

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BACKGROUND E-cigarette products have become more popular due to the marketing campaigns on various sources but caused adverse health impacts to users, especially adolescents and youths. This paper aims to describe the situation of exposure to e-cigarette advertisements of youth and adolescents living in two cities of Hanoi and Ho Chi Minh in 2020 and identify the associated factors of e-cigarette marketing with e-cigarettes use in these groups. METHODOLOGY This was a cross-sectional study. The study participants were 1211 youth and adolescents aged 15-24 living in Hanoi and Ho Chi Minh City during the time of data collection (from January 2020 to September 2020). Two primary outcome variables included the ever e-cigarettes use and the intention to use e-cigarettes. Multivariate logistic regression models were used to assess the association between the outcome variables and e-cigarette marketing exposure. RESULTS The proportion of participants who ever use e-cigarettes was 7.4% and a proportion of 4.8% have intention to use e-cigarettes. The most popular source of exposure to e-cigarettes advertisements was social network (Facebook, Twitter, Instagram, Youtube, etc.) and this source had positive association with the odds of e-cigarette smoking among youth and adolescents (OR = 3.38, 95% CI: 1.59-7.14). In addition, referral marketers also contributed to making the participants more likely to smoke e-cigarettes (OR = 2.68, 95% CI: 1.03-6.95). Attractive color and free sample of e-cigarettes were also found to be the motivated factors associated with smoking behaviour among youth and adolescents. CONCLUSIONS New policies should be considered to oppose the impact of youth-oriented e-cigarette advertisements which include regulating and restricting e-cigarette advertisements on social media, as well as through referral marketers.

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Section: Exposure To Sources Of E-cigarettes Advertisements Among Ado...mentioning

confidence: 63%

Section: Exposure To Sources Of E-cigarettes Advertisements Among Ado...mentioning

confidence: 65%

Exposure to E-Cigarette Advertising and Its Association With E-Cigarette Use Among Youth and Adolescents in Two Largest Cities in Vietnam 2020

Hoang

Le³

et al. 2023

Tob Use Insights

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“…ENDS are advertised as safer alternatives compared to traditional combustible tobacco products, although concerns over their use have continued to grow [ 38 , 39 ]. Recent evidence indicates hazardous chemical compounds are prominent in pod-type ENDS-emitted aerosol, which when characterized within the context of individual vaping frequency or patterns may lead to exposure variances with unknown consequences [ 7 , 9 ].…”

Section: Discussionmentioning

confidence: 99%

Toxicological Assessment of Particulate and Metal Hazards Associated with Vaping Frequency and Device Age

Jeon¹,

Zhang²,

Chepaitis³

et al. 2023

Toxics

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Electronic nicotine delivery systems (ENDS) aerosols are complex mixtures of chemicals, metals, and particles that may present inhalation hazards and adverse respiratory health risks. Despite being considered a safer alternative to tobacco cigarettes, metal exposure levels and respiratory effects associated with device aging and vaping frequency have not been fully characterized. In this study, we utilize an automated multi-channel ENDS aerosol generation system (EAGS) to generate aerosols from JUUL pod-type ENDS using tobacco-flavored e-liquid. Aerosol puff fractions (1–50) and (101–150) are monitored and sampled using various collection media. Extracted aerosols are prepared for metal and toxicological analysis using human primary small airway epithelial cells (SAEC). ENDS aerosol-mediated cellular responses, including reactive oxygen species (ROS), oxidative stress, cell viability, and DNA damage, are evaluated after 24 h and 7-day exposures. Our results show higher particle concentrations in later puff fractions (0.135 mg/m3) than in initial puff fractions (0.00212 mg/m3). Later puff fraction aerosols contain higher toxic metal concentrations, including chromium, copper, and lead, which elicit increased levels of ROS followed by significant declines in total glutathione and cell viability. Notably, a 30% increase in DNA damage was observed after 7 days because of later puff fraction exposures. This work is consistent with ENDS aerosols becoming more hazardous across the use of pre-filled pod devices, which may threaten respiratory health.

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“…Morgenstern et al (2013) discovered that the more such ads youth view (for example, in their neighborhood or in publications), the more likely they are to start smoking, even if they were previously at low risk of smoking. Similarly, high school as well as middle school students who had external communication to cigarette advertising had a greater likelihood of using cigarettes (Do et al, 2022). Agha and Meekers (2010) investigated the impact of an advertising campaign based on condom use in urban Pakistan.…”

Section: Youths Attitude Towards Social Advertisementmentioning

confidence: 99%

Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands

Sarmah¹,

Khatun

Singh

2023

International Journal of Asian Business and Information Management

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Advertising is a nicely designed and encapsulated communication about any product or service that gives a brief picture and an attractive and appealing message intending to arouse the interest of target consumers. Information technology is rapidly changing the pace of this communication. When it comes to advertisement and campaigns blended with IT tools, social media plays most the significant role. The aim of this research is to check whether the youth are aware of various social advertising campaigns being run by different organizations and what is their perception about these campaigns. A sample of 300 students enrolled in a large private Indian university chosen on the basis of convenience sampling were considered for collecting data. A structured questionnaire was administered to extract the required data. The result shows that 64.3% respondents thinks that the advertisements which are being run for social causes are real and these advertisements genuinely have a purpose of spreading awareness about any particular social cause. The study further highlighted that the youth pays more heed to those advertisements which are using celebrity with a combination of good music and story. The study focuses on the variables like awareness and perception of youths regarding the social advertisement campaigns and various factors that are responsible for influencing the behavior of individual towards the advertisements including gender, age group, geographical location, qualification, and background.

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Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults

Cited by 20 publications

References 50 publications

Exposure to E-Cigarette Advertising and Its Association With E-Cigarette Use Among Youth and Adolescents in Two Largest Cities in Vietnam 2020

Exposure to E-Cigarette Advertising and Its Association With E-Cigarette Use Among Youth and Adolescents in Two Largest Cities in Vietnam 2020

Toxicological Assessment of Particulate and Metal Hazards Associated with Vaping Frequency and Device Age

Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands

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