“…As larger breasted women (D+) also commonly present with elevated Body Mass Indexes , the measuring tape may migrate between skin tissue folds with no clear distinction between breast tissue and the upper abdomen (Pandarum et al, 2011). An absence of standardisation relating to the woman's position (Pechter, 1998), the breasts' position (Greenbaum et al, 2003) and the phase of respiratory cycle (McGhee and Steele, 2006) may also provide further reasoning as to why so many women fail to select the correct size bra, even when professionally fitted (Pechter, 1998 It has been proposed that consistent wearing of an ill-fitting bra may be a causal mechanism for the development of musculoskeletal pain amongst larger breasted women, due to the lack of external support offered to the breasts (Spencer and Briffa, 2013;Odebiyi et al, 2015;Coltman et al, 2018b). The shoulder straps of the bra were originally designed as secondary support to align the bra vertically on the body (Zhou et al, 2013;Coltman et al, 2018b).…”