Association between the Desire for Breast Augmentation and Instagram Engagement: A Cross-Sectional Survey among Young Polish Women

Skrzypczak, Tomasz; Błachnio, Klaudia; Górnicki, Tomasz; Kmieć, Justyna; Ciąder, Agnieszka; Biernikiewicz, Małgorzata; Majchrowska, Marzena; Sobieszczańska, Małgorzata; Szymala-Pędzik, Małgorzata; Kałka, Dariusz

doi:10.3390/ijerph181910317

Cited by 6 publications

(3 citation statements)

References 26 publications

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“…Instagram was found in a majority of studies to generate the highest engagement, especially among younger audiences. 8 , 19 , 27 , 28 , 30 , 33–36 YouTube and TikTok were found to have high engagement, but overall low-quality content. 28 , 29 , 31 , 32 One study that utilized crowd-sourcing found Facebook to be the optimal platform for engagement.…”

Section: Resultsmentioning

confidence: 92%

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The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing

Shauly

Marxen

Goel

et al. 2023

Aesthetic Surgery Journal Open Forum

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Social media has been demonstrated to serve as a critical tool for plastic surgeons, facilitating patient engagement, peer-to-peer education and learning, and outreach to the broader public community. This study aims to perform a meta-analysis of data to determine the most valuable and useful social media platforms for practicing plastic surgeons developing their practice by assessing the perceived value to the practice and quantifying return on investment. A systematic review was performed using PubMed (National Institutes of Health, Bethesda, MD). The initial search yielded 3592 articles. Sixteen articles met inclusion and exclusion criteria. It was found that patients are more likely to engage with aesthetic content rather than scientific content. Younger generations are more likely to utilize Instagram (Meta, Menlo Park, CA), Snapchat (Santa Monica, CA), and TikTok (Culver City, CA), while older generations may be more likely to utilize Facebook (Meta, Menlo Park, CA) and YouTube (San Bruno, CA). Age specific recommendations include utilizing Instagram, Snapchat, and TikTok with emphasis on breast augmentation for patients aged 17 and 35 given this is the most common procedure performed for this age group. Patients between the ages of 36 and 70 are most likely to be engaged on Facebook, Instagram, and Facebook with liposuction being the most common procedure in this age group. For ages 70+, patients are most likely to utilize Facebook with the most common procedure performed as blepharoplasty. Effective social media marketing for the plastic surgeon considers delivering the right content and choosing the right platform. The right content and platform are critically dependent on the specific age of the audience.

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Section: Resultsmentioning

confidence: 92%

“…Snapchat use and Instagram engagement may predict a desire for cosmetic procedures. 30 Instagram is the most powerful tool that influences patients’ desire to undergo breast augmentation. 33 Alghonaim et al found that 81% of patients that visited a facial plastics clinic were between the ages 25 and 34.…”

Section: Resultsmentioning

confidence: 99%

The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing

Shauly

Marxen

Goel

et al. 2023

Aesthetic Surgery Journal Open Forum

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“…Moreover, age is an important factor in social media use. Patients will often seek before-and-after photos of surgery when choosing a plastic surgeon; while most prefer to view them on professional practice websites, Instagram was the preferred social media platform in Henderson's study [23], and is commonly used among younger women [24,25]. Research shows that "those younger than age 45 years at diagnosis were more than twofold likely to undergo breast reconstruction relative to those diagnosed between ages 55-64 years" [45].…”

Section: Data Collectionmentioning

confidence: 99%

How reliable are post-mastectomy breast reconstruction videos on YouTube?

Morena,

Ben-Zvi,

Hayman

et al. 2023

JCO Oncology Practice

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305 Background: Social media are a significant source of information for young women with breast cancer (YWBC) undergoing post-mastectomy breast reconstruction (PMBR). The emphasis on visual storytelling and building community in online spaces renders YouTube (YT) to be a common platform for discussions of BR. This study aims to assess the quality of YT videos about PMBR, identify themes related to the PMBR experience, and quantify perceptions of BR as an option PM. Methods: YT was searched incognito with terms “young women breast cancer reconstruction” in 08/2022, in order from most to least viewed. Title, upload date, length, poster identity, number of likes and comments were collected. The Patient Education Materials Assessment Tool for audiovisual materials (PEMAT A/V) was used to evaluate understandability and actionability. DISCERN assessed quality and reliability. Presence of sponsorship, intended audience, patient and healthcare professional narratives, and perceptions of PMBR were collected. Reviewers noted whether PMBR was shown and how. Themes were collected inductively and deductively for thematic analysis. Results: 193 videos were identified. Mean video length was 14.6 minutes (SD 20.0 min). 87.1% included sponsorships. 95.9% of videos were posted by an organization. 60.6% were information-based; 45.6% experience-based. Mean PEMAT scores for understandability and actionability were 71.3% (SD 13.4) and 35.7% (SD 41.8), respectively. Mean DISCERN was 2.6/5 (SD 1.2). Patient narrative was present in 52.6% and healthcare professionals’ in 68.4%. PMBR was visually presented 22.8% of the time. 13.5% of videos explicitly recommended PMBR. 2.6% explicitly discouraged it. Patients (77.7%) are the majority of the intended audience. Most common deductively identified themes included treatment (87.1%), family relationship (17.1%), motherhood ( 15.5%), fertility (11.9%). Inductively identified subthemes included differentiating between various options for PMBR surgery, BRCA genetic testing, psychosocial effects of breast cancer and PMBR, and recovery from surgery. Conclusions: YT is a platform wherein various PMBR options are widely discussed and explained. PMBR videos are highly understandable but have moderate levels of actionability, quality, and reliability. Videos are highly sponsored, demonstrating significant institutional bias. Themes are overwhelmingly treatment and surgery-based. Personal themes were present but not dominant.[Table: see text]

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Consumer decision‐making in cosmetic surgery: An interdisciplinary review identifying key challenges and implications for marketing theory

Krywuczky,

Kleijnen

2024

Psychology and Marketing

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Consumer interest in cosmetic surgery has grown tremendously in recent years. However, despite the long‐lasting implications of cosmetic surgery decisions on consumer well‐being, existing insights on these decisions remain limited and scattered across various fields. Through an interdisciplinary bibliometric review, we identify that previous research has primarily focused on five aspects shaping consumers' decisions in cosmetic surgery: (1) differing perspectives, (2) social drivers, (3) individual drivers, (4) online media content, and (5) influences relevant to labiaplasty. These investigations stem from the fields of psychology, sociology, communication, and healthcare and aim to understand especially consumer intentions to undergo surgery at the pre‐consumption stage. In this research, we delineate how marketing researchers can advance insights along the entire consumer surgery journey (i.e., pre‐consumption, consumption, and post‐consumption stage) through a better understanding of (i) the phenomenon and its different treatments, (ii) the role of identity, (iii) stakeholder interactions, and (iv) how social media and technology shape cosmetic surgery decisions. Finally, we highlight how studying these topics can contribute to marketing theory through novel insights on the self and identity, the body's meaning in consumption, and self‐enhancement practices.

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Association between the Desire for Breast Augmentation and Instagram Engagement: A Cross-Sectional Survey among Young Polish Women

Cited by 6 publications

References 26 publications

The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing

The New Era of Marketing in Plastic Surgery: A Systematic Review and Algorithm of Social Media and Digital Marketing

How reliable are post-mastectomy breast reconstruction videos on YouTube?

Consumer decision‐making in cosmetic surgery: An interdisciplinary review identifying key challenges and implications for marketing theory

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