“…A few PBMs have reported observational investigations of the association between out-of-pocket cost and medication use 27,29,30 or between medication adherence and all-cause health care costs. 31 In a balanced approach to VBID, a health plan-owned PBM advises against zero-dollar copayments because "even as little as $5 per prescription gives the benefit more perceived value to members;" suggests that plan sponsors "carefully consider whether value-based pharmacy benefits are a good fit" for members with adherence of less than 80% for medications to treat diabetes, high blood pressure, or dyslipidemia; and recommends that to improve cost-effectiveness, sponsors consider copayment reductions for generic drugs only.…”