“…As current strategies appear incomplete, the need to investigate factors beyond the specific effects of exercise on peripheral tissue appears to be one way of potentially optimising outcomes in AT. In recent times, cognitive and contextual influences such as self‐efficacy, working alliance and expectations have been highlighted as potentially relevant factors that would benefit from investigation in tendinopathy (Mallows, Debenham, Malliaras, et al, ; Mallows, Debenham, Walker, & Littlewood, ). Working alliance, also known as ‘therapeutic alliance’ or ‘patient‐therapist relationship’, can be defined as “the working rapport or positive social connection between the patient and the therapist” (Joyce, Ogrodniczuk, Piper, & McCallum, ).…”