Associations between demographics and perceptions of unethical consumer behaviour

Callen, Karen S.; Ownbey, Shiretta F.

doi:10.1046/j.1470-6431.2003.00289.x

Cited by 23 publications

(18 citation statements)

References 19 publications

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“…Relevant to this study, previous research suggests that younger consumers are more likely than older consumers to engage in unethical behaviour such as the purchasing of counterfeit goods (Callen and Ownbey, 2003; Cheung and Prendergast, 2006). Additionally, students have been found to be less ethical than business practitioners (Cohen et al.…”

Section: Introductionmentioning

confidence: 81%

Consumer concern, knowledge and attitude towards counterfeit apparel products

Marcketti

Shelley

2009

Int J Consumer Studies

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The purpose of this paper was to explore the relationship of three variables (concern with apparel industry issues, knowledge about counterfeiting and attitude towards counterfeit apparel products) with consumer willingness towards paying a premium for non‐counterfeit goods. The intent of the research was to develop a theoretically based foundation from which educators and apparel industry leaders can develop policy regarding counterfeit goods. Will consumer concern and knowledge influence the behavioural intent of paying more for non‐counterfeit goods? We surveyed 244 undergraduate students within a fashion and apparel programme at a large Midwestern university. In this study, willingness to pay more for non‐counterfeit goods increased directly with greater concern, knowledge and attitude towards counterfeit apparel goods.

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Section: Introductionmentioning

confidence: 81%

Consumer concern, knowledge and attitude towards counterfeit apparel products

Marcketti

Shelley

2009

Int J Consumer Studies

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“…The demographic factors most often linked to consumer ethical beliefs are gender (e.g., Babakus et al 2004;Erffmeyer et al 1999), age (e.g., Vitell and Paolillo 2003;Vitell et al 2007), education (e.g., Al-Khatib et al 2004Swaidan et al 2006), employment status (e.g., Callen and Ownbey 2003), and religiosity (e.g., Vitell et al 2007;Schneider et al 2011). While some of these studies suggest that female, older, educated, employed, and religious consumers would be less tolerant of ethically questionable activities, others could not confirm these relationships.…”

Section: Consumer Ethicsmentioning

confidence: 99%

The Role of Moral Philosophies and Value Orientations in Consumer Ethics: a Post-Transitional European Country Perspective

Culiberg

2015

J Consum Policy

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The purpose of this paper is to broaden knowledge of the antecedents of consumer ethics and examine them in a novel setting. Thus, two complementary pairs of variables, i.e., moral philosophies (idealism and relativism) and value orientations (individualism and collectivism), are proposed as predictors of consumer ethical beliefs. The study was conducted in a post-transitional European country where consumer ethics has not been extensively explored. Using a survey method, data were collected through an on-line consumer panel. Structural equation modelling was employed for the data analysis. The findings confirm that idealism and collectivism influence beliefs regarding (1) actively benefiting from illegal actions, (2) passively benefiting, and (3) questionable, but legal actions. Relativism is a determinant of beliefs concerning (1) passively benefiting, (2) questionable, but legal actions, and (3) no harm/no foul actions. Individualism has an effect on two dimensions of consumer ethical beliefs: (1) passively benefiting and (2) questionable, but legal actions. The findings could help companies and public policymakers in addressing consumer ethics.Ethics violations have been found at the centre of some recent infamous corporate scandals (Soltani 2014) and, as a result, became front-page news. These issues have increased consumer disillusionment with unethical and, sometimes, clearly illegal business practices (Schlegelmilch 1996). However, a double standard seems to exist in consumer perceptions of the unethical behaviour of companies compared to the unethical behaviour of consumers.

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“…Some findings obtained gender differences in moral judgments (e.g., Callen and Ownbey, 2003;Freeman and Giebink, 1979), but others found no significant differences between men and women in their moral behaviors (e.g., Hegarty and Sims, 1978). Dawson (1992) argued that these inconsistent findings may be partially explained if females' moral perceptions are indeed similar to males' because of professional training.…”

Section: Gendermentioning

confidence: 99%